Search Results - "Mohr, Gina S."

Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior by Campbell, Margaret C., Mohr, Gina S.

“…This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the…”
Get full text

Ironic Consumption by Warren, Caleb, Mohr, Gina S

“…Abstract Ironic consumption refers to using a product (brand, style, behavior, etc.) with the intent of signaling a meaning (identity, message, belief, etc.)…”
Get full text

Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response by Campbell, Margaret C., Mohr, Gina S., Verlegh, Peeter W.J.

“…While sponsorship disclosure is proposed as a remedy for covert marketing, i.e., tactics such that the persuasive nature of the communication is not clear to…”
Get full text

The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information by Mohr, Gina S., Lichtenstein, Donald R., Janiszewski, Chris

“…Nutritional labels are mandatory on virtually all packaged food items sold in the United States. The nutritional information on these labels is reported on a…”
Get full text

Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice by Lundeberg, Pamela J., Graham, Dan J., Mohr, Gina S.

“…Front-of-package (FOP) nutrition labels are increasingly used to present nutritional information to consumers. A variety of FOP nutrition schemes exist for…”
Get full text

The crunch effect: Food sound salience as a consumption monitoring cue by Elder, Ryan S., Mohr, Gina S.

“…•The impact of intrinsic auditory cues on consumption quantity is explored.•Food sound salience leads to a decrease in consumption quantity.•Marketers can…”
Get full text

When Zero Is Greater Than One: Consumer Misinterpretations of Nutrition Labels by Graham, Dan J., Mohr, Gina S.

“…Objective: Front-of-package (FOP) nutrition labels are increasingly used by food manufacturers. A call to regulate the content and format of these labels…”
Get full text

“Should We Go Out for Dinner Tonight?” Understanding Restaurant-Related Food Choices in the Family by Ferrante, Mackenzie, Robbins, Rebecca, Miller, Jeffrey, Mohr, Gina S., Bellows, Laura L.

Get full text

P199 - “Should We Go Out for Dinner Tonight?” Understanding Restaurant-Related Food Choices in the Family by Ferrante, Mackenzie, Robbins, Rebecca, Miller, Jeffrey, Mohr, Gina S., Bellows, Laura L.

Get full text

When are decisions difficult? Goal conflict and compromise in negatively correlated choice environments by Mohr, Gina S

“…This dissertation bridges existing research in the consumer choice and goal literatures to develop a theoretical model that predicts when decision difficulty…”
Get full text