Search Results - "Mohammad Ali Abdolvand"
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The impact of country-of-origin image on brand loyalty: evidence from Iran
Published in Asia Pacific journal of marketing and logistics (01-01-2016)“…Purpose The purpose of this paper is to examine the effects of country-of-origin (COO) image on brand attitude and brand loyalty of Generation Y’s consumers…”
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An empirical investigation on effective factors for the success of tourism industry in Iran
Published in Management science letters (01-10-2012)“…Tourism industry is one of the most important low carbon industries and it can provide good opportunities for developing countries to take advantage of their…”
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Identifying the determinants of green product branding, a model for Iran's food industry
Published in ارزش آفرینی در مدیریت کسب و کار (01-03-2024)“…AbstractThe purpose of this research is to identify the determining factors of green product branding, a model for Iran's food industry. The research method is…”
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Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research
Published in ارزش آفرینی در مدیریت کسب و کار (01-12-2023)“…The purpose of this research is to compile a model of digital marketing strategies in successful Iranian startups. According to its purpose, the research…”
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Designing and Explaining the Customer Experience Management Model in Five-Star Hotels Based on the Grounded theory
Published in International journal of business and development studies (01-12-2022)“…Purpose: The purpose of this research was to present a customer experience management model in five-star hotels.Method: In this research, the researcher has…”
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Designing and explaining a perceived value model of shopping centers and malls: A mixed approach
Published in کاوشهای مدیریت بازرگانی (01-11-2022)“…Introduction: The wide range of the perceived value dimensions in the field of consumer behavior has led the present study to investigate the perceived value…”
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Investigating the Factors and Consequences of the Intelligence Sale of Appliances and Sports Equipment in the Metaverse
Published in علوم و فنون مدیریت اطلاعات (01-09-2023)“…Purpose: Sales intelligence involves conducting sales operations on a blockchain platform, utilizing smart contracts and artificial intelligence agents to…”
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Analyzing the Causal Factors Affecting the Online Sales Smart Contract and Their Consequences: A Systematic Review
Published in علوم و فنون مدیریت اطلاعات (01-04-2023)“…Purpose: The online sales smart contract is a protocol that is prepared to set up an electronic smart agreement between the buyer and the seller and is…”
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Iraqi Citizens' Views on Medical Tourism in Iran from a Political, Economic, and Religious Point of View
Published in Mudiriyyat-i ittilaat-i salamat (01-08-2020)“…Introduction: Political, economic, and cultural forces of the environment can play an important role in shaping the behavior of foreign consumers. However, so…”
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The impacts of situational factors on consumer misbehaviour in service outlets (on the example of Iranian chain stores)
Published in Marketynh i menedz͡h︡ment innovat͡s︡iĭ (01-03-2016)“…The aim of the article. The aim of this study is to identify and explore the situational factors, which lead customers to misbehave in service settings. This…”
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Providing a Service Quality Model Based on Self-Service Electronic Technologies Perceived by Vulnerable Consumers in The Banking Industry
Published in Muṭālaʻāt-i ijtimāʻī-ravānʹshinākhtī-i zanān = Women's studies sociological and psychological (01-12-2020)“…In this study, with a phenomenological approach, we seek to investigate and reconstruct the quality model of electronic banking services and its invisible…”
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The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity
Published in Mudīrīyat-i bāzargānī (01-11-2021)“…Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the…”
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Modeling Corporate Brand Identity in the Banking Industry
Published in Mudīrīyat-i bāzargānī (01-09-2020)“…Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of…”
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