A methodological note on mail survey response rates

Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.

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Bibliographic Details
Published in:	Psychological reports Vol. 86; no. 3 Pt 2; pp. 1273 - 1274
Main Authors:	Lipschultz, J H, Hilt, M L, Mixan, C R
Format:	Journal Article
Language:	English
Published:	United States Psychological reports 01-06-2000
Subjects:	Bias Cooperative Behavior Data Collection - statistics & numerical data Humans Research Design Surveys and Questionnaires
Online Access:	Get full text
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Description
Summary:	Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	0033-2941 1558-691X
DOI:	10.1177/003329410008600336.2