Search Results - "Mittal, Sarah"

THE TYRANNY OF TESTS: DOING AWAY WITH TESTS WITHOUT SELLING YOUR SOUL TO GRADING HELL by Mittal, Sarah

“…This innovation proposes an alternative to the traditional exam/test model. Many faculty members have likely struggled with the need to objectively assess…”
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It grows on you: Perceptions of sales/service personnel with facial hair by Mittal, Sarah, Silvera, David H.

“…•Facial hair is used as a cue of masculinity, but has not been examined in sales.•Facial hair on male sales personnel drives increased perceptions of…”
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What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts by Kapitan, Sommer, Mittal, Sarah, Sundie, Jill M., Beal, Daniel J.

“…Frugal individuals are known as restrained and disciplined spenders but also exhibit strong deal-seeking tendencies. The unexpected presentation of a deep…”
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Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation by Mittal, Sarah, Sundie, Jill

“…Despite mounting support documenting the long-term benefits of consuming experiences versus material possessions, some consumers appear to reject the…”
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What a great deal...I need that! Updating need drives frugal consumers' responses to deep discounts by Kapitan, Sommer, Mittal, Sarah, Sundie, Jill M, Beal, Daniel J

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Makeup or mask: makeup’s effect on salesperson trustworthiness by Mittal, Sarah, Silvera, David H

“…Purpose This paper aims to investigate how the use of varying amounts of makeup by sales personnel influences perceived salesperson trustworthiness and…”
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In the world of plastics: how thinking style influences preference for cosmetic surgery by Mittal, Sarah, Warnell, Katherine Rice, Silvera, David H.

“…The world of cosmetic surgery offers a variety of procedures designed to “enhance” specific body parts. While some consumers are adamantly against such…”
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Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions by Mittal, Sarah, Silvera, David H.

“…The meaning of a purchase does not end at “buy.” Past purchases can become integral to consumers' self‐definition and communication of their “self” to others…”
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Go big or go home: Risk seeking for experiential choices by Mittal, Sarah, Kapitan, Sommer, Silvera, David H.

“…In decision making under risk, do consumers evaluate intangible, experiential options in a choice set in the same way they evaluate tangible, material options?…”
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Preparing Academics to Teach: Example of a Structured Method of Preparing Doctoral Students in Business Programs to Teach by Bonner, Robert L., Stone, Christopher B., Mittal, Sarah, Phillips, William, Utecht, Richard L.

“…The qualifications of academics to teach students are often left unquestioned. Current accreditation standards, for an academic to teach, are typically…”
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