Search Results - "Minor, Michael"

Aesthetics and the online shopping environment: Understanding consumer responses by Wang, Yong Jian, Minor, Michael S., Wei, Jie

“…[Display omitted] ▶ Web aesthetics has a utilitarian dimension and a hedonic dimension. ▶ The two dimensions of web aesthetics have dissimilar effects on…”
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Beyond loyalty: customer satisfaction, loyalty, and fortitude by Fraering, Martin, S. Minor, Michael

“…Purpose – This paper aims to discuss the first effort to examine the relationships between satisfaction, the four loyalty phases, fortitude, and a sense of…”
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task by Wang, Yong Jian, Hernandez, Monica D., Minor, Michael S.

“…This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service…”
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Validity, reliability, and applicability of psychophysiological techniques in marketing research by Wang, Yong Jian, Minor, Michael S.

“…A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this…”
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A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool in Management Education by TARAS, VAS, CAPRAR, DAN V., ROTTIG, DANIEL, SARALA, RIIKKA M., ZAKARIA, NORHAYATI, ZHAO, FANG, JIMÉNEZ, ALFREDO, WANKEL, CHARLES, SI LEI, WENG, MINOR, MICHAEL S., BRYŁA, PAWEŁ, ORDEÑANA, XAVIER, BODE, ALEXANDER, SCHUSTER, ANJA, VAIGINIENE, ERIKA, FROESE, FABIAN JINTAE, BATHULA, HANOKU, YAJNIK, NILAY, BALDEGGER, RICO, HUANG, VICTOR ZENGYU

“…We evaluate the effectiveness of global virtual student collaboration projects in international management education. Over 6,000 students from nearly 80…”
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Consumer Culture Plots in Television Advertising from Nigeria and South Africa by Oyedele, Adesegun, Minor, Michael S.

“…The goal of this study is to respond to Taylor's recognition of the dearth of cross-national advertising and globalization studies in emerging markets. To fill…”
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods by Siew, Shir-Way, Minor, Michael S., Felix, Reto

“…Drawing on dual processing theory (Loewenstein et al. in Decision 2(2):55–81, 2015 ), this paper investigates how the perceived strength of brand origin (PSBO)…”
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The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees by Wu, Yi-Chia, Minor, Michael S.

“…The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by…”
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False recall of brands in advergames: a cross-country comparison by Hernandez, Monica D, Minor, Michael S

“…Purpose – The purpose of this paper is to attempt to answer whether there is a difference between retrieving memory by using recall or false recall of brands…”
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Trauma Communications Center Coordinated Severity-Based Stroke Triage: Protocol of a Hybrid Type 1 Effectiveness-Implementation Study by Gropen, Toby I, Ivankova, Nataliya V, Beasley, Mark, Hess, Erik P, Mittman, Brian, Gazi, Melissa, Minor, Michael, Crawford, William, Floyd, Alice B, Varner, Gary L, Lyerly, Michael J, Shoemaker, Camella C, Owens, Jackie, Wilson, Kent, Gray, Jamie, Kamal, Shaila

“…Mechanical thrombectomy (MT) can improve the outcomes of patients with large vessel occlusion (LVO), but a minority of patients with LVO are treated and there…”
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Uncovering emotions and insights evoked by paper currency by Hernandez, Monica D., Nasif, Nese, Malzer, Kai, Minor, Michael S.

“…Despite the pervasiveness of paper currency in market exchanges, consumer research has focused only on its effects based on denomination and physical…”
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Sense of community: an exploratory study of US consumers of financial services by Fraering, Martin, Minor, Michael S

“…Purpose - The purpose of this research is to develop and test a sense of consumption community measurement scale. The concept is examined in an exploratory…”
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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy by Jian Wang, Yong, Hernandez, Monica D., Minor, Michael S., Wei, Jie

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Customer typology: 3D virtual world by Oyedele, Adesegun, Minor, Michael S

“…Purpose - The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into…”
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Understanding mental health services and help-seeking behaviours among college students in Vietnam by Pham, Ngoc Cindy, Li, Yuanqing, Hossain, Tofazzal, Schapsis, Claudio, Pham, Huan Henry, Minor, Michael

“…Objective: Mental health is a significant topic, especially in the context of the COVID-19 pandemic. While there is higher prevalence, there is less attention,…”
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Signals of global advertising appeals in emerging markets by Oyedele, Adesegun, Minor, Michael S., Ghanem, Salma

“…Purpose - The purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets…”
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Consumer responses to East‐West writing system differences: A literature review and proposed agenda by Hernandez, Monica D., Minor, Michael S.

“…Purpose The purpose of this paper is threefold. First, it aims to review East‐West writing system (cross‐script) differences and summarize previous work…”
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Faith-based advocacy to end childhood obesity: using evidence-based information by Minor, Michael O

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Endovascular treatment of an iatrogenic thoracic aortic injury after spinal instrumentation: case report by Minor, Michael E, Morrissey, Nicholas J, Peress, Richard, Carroccio, Alfio, Ellozy, Sharif, Agarwal, Gautam, Teodorescu, Victoria, Hollier, Larry H, Marin, Michael L

“…Iatrogenic aortic injuries after spinal surgery have been described, but are rare. We describe a case of a 77-year-old woman who underwent surgical correction…”
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Differences between American, Egyptian and Lebanese Humor Styles: Implications for International Management by Kalliny, Morris, Cruthirds, Kevin W., Minor, Michael S.

“…The purpose of this study is to search for differences in humor use between Arabs and Americans and to provide managerial insights regarding such differences…”
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