Search Results - "Micu, Adrian"

Country-based comparison of accommodation brands in social media: An fsQCA approach by Capatina, Alexandru, Micu, Adrian, Micu, Angela Eliza, Bouzaabia, Rym, Bouzaabia, Olfa

“…Social media play a crucial role in the tourism industry. Tourists engage with social networking sites to make informed decisions about their travels and share…”
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Consumers’ Attitude towards Renewable Energy in the Context of the Energy Crisis by Gârdan, Iuliana Petronela, Micu, Adrian, Paștiu, Carmen Adina, Micu, Angela Eliza, Gârdan, Daniel Adrian

“…The use of renewable energy (RE) is considered one of the most important topics of discussion regarding sustainable consumption and environmental protection…”
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The Implications of Digital Marketing on Business Performance by Pricopoaia, Oana, Micu, Adrian, Susanu, Irina-Olimpia

“…The correct application of digital marketing strategies has a direct impact on favorable results within a business. Social media marketing is not just a trend…”
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European Monetary Union. Convergences and Divergences in an Optimum Currency Area by Neculita, Mihaela, Micu, Adrian

“…Theory stated that a country should adhere to a monetary area if that country has about the same development level as member states. Otherwise, less developed…”
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Causal Recipes Assessing the Quality Level of Incubation Programs – A Comparative Approach Italy – Romania by CAPATINA, Alexandru, MICU, Adrian, EMPOLI, Giusepe

“…Configurational comparative methods integrate qualitative and quantitative approaches, being particularly useful to provide a better understanding of…”
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The Challenge for Energy Saving in Smart Homes: Exploring the Interest for IoT Devices Acquisition in Romania by Micu, Adrian, Micu, Angela-Eliza, Geru, Marius, Capatina, Alexandru, Muntean, Mihaela-Carmen

“…The Internet of Things (IoT) is a shift towards a digitally enriched environment that connects smart objects and users, aiming to provide merchants with…”
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The Value of Consulting Services for Achieving High Levels of Performance within European Funded Projects by Madalin, Darie, Alexandru, Capatina, George Cristian, Schin, Angela-Eliza, Micu, Adrian, Micu

“…Consulting services play a crucial role in enhancing the performance of European funded projects. These projects often require specialized knowledge,…”
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The Impact of Eye-Tracking Technologies on the Selection of Neuromanagement Consulting Services by Teacu Parincu, Alina-Mirela, Capatina, Alexandru, Micu, Adrian, Micu, Angela-Eliza

“…The digital revolution of the last decades has facilitated the intensive development of neuroscientific technologies, which can empirically support or reject…”
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Insights into the Influence of Temperament and Materialism on the Pass-Along Behaviour of Generations Y and Z by Cristache, Nicoleta, Oprit Maftei, Carmen, Micu, Adrian, Radutu, Andrei

“…Technological advances occur all over the world with an astonishing speed. Among the latest trends in marketing, automation or artificial intelligence-based…”
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The Effects of the Crisis Generated by the COVID-19 Pandemic on Consumer Behavior Regarding Brand Purchasing by Zaif Popa, Alexandra, Cerchia Ionascu, Alina Elena, Micu, Adrian

“…The global COVID-19 pandemic, the rules of social distancing and the restrictions imposed by the authorities have had a strong impact on all aspects of our…”
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Empirical Insights on Cloud Services for Machine Learning Applications by MICU, Adrian, GERU, Marius, MICU, Angela-Eliza, CAPATINA, Alexandru, AVRAM, Constantin, RUSU, Robert

“…As the volume of data increases, becomes more complex and valuable, people's limited capabilities present real challenges in deciphering and interpreting an…”
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Using Artificial Intelligence on Social Media’s User Generated Content for Disruptive Marketing Strategies in eCommerce by Marius GERU, Angela Eliza MICU, Alexandru CAPATINA, Adrian MICU

“…This study examines how user-generated content on social media can act as a marketing research instrument in identifying consumer behaviour. The analysis was…”
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Leveraging e-Commerce Performance through Machine Learning Algorithms by Micu, Adrian, Geru, Marius, Capatina, Alexandru, Constantin, Avram, Rusu, Robert, Panait, Andrei Alexandru

“…Machine learning (ML) is quickly emerging as a new discipline and resembles to be an attractive alternative to statistical methods in various industries. An…”
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Model for implementing a reengineering solution of the production process in a printing house by Epure, Dănuţ-Tiberius, Micu, Adrian, Susanu, Irina, Micu, Angela-Eliza

“…Abstract The main objective of the present paper is to highlight the importance and impact of the concept of reengineering, both by identifying certain…”
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Exploring the Factors Hindering Innovation Projects within Romanian R D Firms - a fsQCA Approach by Micu Adrian

“…Product innovations developed internally or in collaboration with other organizations had a novelty character only for the companies included in our research…”
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Analyzing user sentiment in social media: Implications for online marketing strategy by Micu, Adrian, Micu, Angela Eliza, Geru, Marius, Lixandroiu, Radu Constantin

“…This article examines restaurant customers’ online activity following visits to restaurants. Differences in customers’ opinions based on gender and location…”
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Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda by Dwivedi, Yogesh K., Pandey, Neeraj, Currie, Wendy, Micu, Adrian

“…Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This growth has been accompanied…”
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The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social by SUSANU, Irina, Adrian, MICU, CRISTACHE, Nicoleta, Angela-Eliza, MICU

“…There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their…”
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Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations by Capatina, Alexandru, Kachour, Maher, Lichy, Jessica, Micu, Adrian, Micu, Angela-Eliza, Codignola, Federica

“…•In the pre-design phase, an AI Media software requires a feedback from its potential users regarding its forthcoming features.•Different configurations of the…”
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Integration Perspectives of the Communication Management within Organizations’ Policy by Susanu, Irina, Micu, Angela Eliza, Cristache, Nicoleta, Micu, Adrian

“…While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission…”
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