Search Results - "Michell, P.C.N"

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    Marketing Marketing Training

    Marketing Marketing Training by Michell, P.C.N

    Published in European journal of marketing (01-01-1979)
    “…Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests…”
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    Commonalities in the Reasons for Switching Advertising Agencies: Corroboratory Evidence from New Zealand

    Commonalities in the Reasons for Switching Advertising Agencies: Corroboratory Evidence from New Zealand by Durden, G., Orsman, T., Michell, P.C.N.

    Published in International journal of advertising (01-01-1997)
    “…Our replication study in New Zealand of failed advertising agency-client relationships provides findings to support previous UK and US research that a common…”
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