Search Results - "Mendes, Cédric"

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements by Ferreira, Alcina Gaspar, Crespo, Cátia Fernandes, Mendes, Cédric

“…PurposeIn this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their…”
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Metabolomic study of the response to cold shock in a strain of Pseudomonas syringae isolated from cloud water by Jousse, Cyril, Dalle, Céline, Canet, Isabelle, Lagrée, Marie, Traïkia, Mounir, Lyan, Bernard, Mendes, Cédric, Sancelme, Martine, Amato, Pierre, Delort, Anne-Marie

“…Introduction Active microorganisms have been recently discovered in clouds, thus demonstrating the capacity of microorganisms to exist in harsh environments,…”
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Determinantes da Seleção de Celebridades Desportivas para "Endorsement" by Mendes, Cedric Alain Jesus

“…A utilização de celebridades desportivas para "endorsement" representa uma importante estratégia de comunicação para as marcas na atualidade, com o intuito de…”
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