Search Results - "Mela, F"

A Dynamic Model of Sponsored Search Advertising by Yao, Song, Mela, Carl F.

“…Sponsored search advertising is ascendant-Forrester Research reports expenditures rose 28% in 2007 to $8.1 billion and will continue to rise at a 26% compound…”
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E-Customization by Ansari, Asim, Mela, Carl F.

“…Customized communications have the potential to reduce information overload and aid customer decisions, and the highly relevant products that result from…”
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Database Paper--The IRI Marketing Data Set by Bronnenberg, Bart J, Kruger, Michael W, Mela, Carl F

“…This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org ). These data are comprised of…”
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The Long-Term Effect of Marketing Strategy on Brand Sales by ATAMAN, M. BERK, VAN HEERDE, HARALD J., MELA, CARL F.

“…Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance…”
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Acute and chronic antiparkinsonian effects of the novel nociceptin/orphanin FQ receptor antagonist NiK‐21273 in comparison with SB‐612111 by Marti, M, Mela, F, Budri, M, Volta, M, Malfacini, D, Molinari, S, Zaveri, NT, Ronzoni, S, Petrillo, P, Calò, G, Morari, M

“…Background and Purpose Nociceptin/orphanin FQ (N/OFQ) peptide (NOP) receptor antagonists have been proposed as a novel therapeutic approach to Parkinson's…”
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TV Viewing and Advertising Targeting by DENG, YITING, MELA, CARL F.

“…Television, the predominant advertising medium, is being transformed by the microtargeting capabilities of set-top boxes (STBs). By procuring impressions at…”
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The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations by Mela, Carl F., Kopalle, Praveen K.

“…The purpose of this paper is to ascertain how collinearity in general, and the sign of correlations in specific, affect parameter inference, variable omission…”
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Managing Advertising and Promotion for Long-Run Profitability by Jedidi, Kamel, Mela, Carl F, Gupta, Sunil

“…In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term…”
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The Dynamic Effect of Innovation on Market Structure by van Heerde, Harald J., Mela, Carl F., Manchanda, Puneet

“…Product innovation is endemic among consumer packaged goods firms and is an integral component of their marketing strategy. As innovations affect markets,…”
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Monetizing Online Marketplaces by Choi, Hana, Mela, Carl F.

“…This paper considers product-ranking and ad-pricing mechanisms for online marketplaces by modeling both consumer search (browsing, clicking, and purchase) and…”
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Customer Channel Migration by Ansari, Asim, Mela, Carl F., Neslin, Scott A.

“…The authors develop a model of customer channel migration and apply it to a retailer that markets over the Web and through catalogs. The model identifies the…”
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Marketing Thinking and Doing by Deighton, John A., Mela, Carl F., Moorman, Christine

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Zooming In on Choice: How Do Consumers Search for Cameras Online? by Bronnenberg, Bart J., Kim, Jun B., Mela, Carl F.

“…We describe online consumers’ search behavior for differentiated durable goods using a data set that captures a detailed level of consumer search and attribute…”
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Blockade of Nociceptin/Orphanin FQ Receptor Signaling in Rat Substantia Nigra Pars Reticulata Stimulates Nigrostriatal Dopaminergic Transmission and Motor Behavior by Marti, Matteo, Mela, Flora, Veronesi, Carlo, Guerrini, Remo, Salvadori, Severo, Federici, Mauro, Mercuri, Nicola B, Rizzi, Anna, Franchi, Gianfranco, Beani, Lorenzo, Bianchi, Clementina, Morari, Michele

“…A multidisciplinary approach was followed to investigate whether the opioid-like peptide nociceptin/orphanin FQ (N/OFQ) regulates the nigrostriatal…”
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The IRI Marketing Data Set by Mela, Carl F, Kruger, Michael W, Bronnenberg, Bart J

“…This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org. These data are comprised of…”
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Comparative genomics of bacteria from the genus Collimonas: linking (dis)similarities in gene content to phenotypic variation and conservation by Mela, F., Fritsche, K., de Boer, W., van den Berg, M., van Veen, J. A., Maharaj, N. N., Leveau, J. H. J.

“…Summary Collimonas is a genus of soil bacteria comprising three recognized species: C. fungivorans, C. pratensis and C. arenae. Collimonads share the ability…”
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Do Firms Endowed with Greater Strategic Capability Earn Higher Profits? by ZHOU, BO, MELA, CARL F., AMALDOSS, WILFRED

“…Firms with different management teams evidence different strategic capabilities. Some are able to reason through the reactions of their competitors, whereas…”
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The Competitive Effects of Entry: Evidence from Supercenter Expansion by Arcidiacono, Peter, Ellickson, Paul B., Mela, Carl F., Singleton, John D.

“…Coupling weekly grocery transactions with the exact location and opening date of Walmarts over an 11-year period, we examine how Supercenter entry affects…”
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A keyword history of Marketing Science by Mela, Carl F, Roos, Jason, Deng, Yiting

“…This paper considers the history of keywords used in Marketing Science to develop insights on the evolution of marketing science. Several findings emerge…”
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The Effect of Links and Excerpts on Internet News Consumption by Roos, Jason M.T., Mela, Carl F., Shachar, Ron

“…Internet news and search sites often excerpt content from and link to competing news outlets. On the one hand, providing outbound links can make the linking…”
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