Search Results - "McQuarrie, Edward F."

The Megaphone Effect: Taste and Audience in Fashion Blogging by McQuarrie, Edward F., Miller, Jessica, Phillips, Barbara J.

“…The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashion bloggers…”
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Narrative and Persuasion in Fashion Advertising by Phillips, Barbara J., McQuarrie, Edward F.

“…Narrative transportation—to be carried away by a story—has been proposed as a distinct route to persuasion. But as originally conceived, narrative…”
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Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising by McQuarrie, Edward F., Mick, David Glen

“…This re‐inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response…”
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Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses by Mcquarrie, Edward F., Mick, David Glen

“…Text interpretations, two experiments, and a set of reader‐response interviews examine the impact of stylistic elements in advertising that form visual…”
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Stocks for the Long Run? Sometimes Yes, Sometimes No by McQuarrie, Edward F.

“…When Jeremy Siegel published his “Stocks for the Long Run” thesis, little was known about 19th-century stock and bond returns. Digital archives have made it…”
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Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising by Phillips, Barbara J., McQuarrie, Edward F.

“…The goal of rhetorical theory is always to organize the possibilities for persuasion within a domain and to relate each possible stratagem to specific desired…”
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Go Figure! New Directions in Advertising Rhetoric by McQuarrie, Edward F., Phillips, Barbara J.

“…Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising,…”
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PERSONIFICATION IN ADVERTISING: Using a Visual Metaphor to Trigger Anthropomorphism by Delbaere, Marjorie, McQuarrie, Edward F., Phillips, Barbara J.

“…All forms of personification draw on anthropomorphism, the propensity to attribute human characteristics to objects. In an experiment, we show that visual…”
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Lost and found: Individual differences in propensity to process visual elements of persuasion by DeRosia, Eric D., McQuarrie, Edward F.

“…Visual processing style, defined as the relative propensity to engage in visual processing rather than verbal processing, is an individual difference variable…”
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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders by McQuarrie, Edward F., Phillips, Barbara J.

“…Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look…”
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How Visual Brand Identity Shapes Consumer Response by Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

“…ABSTRACT Most brands are represented visually in print advertisements, and these visual representations must consistently identify the brand to the consumers…”
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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors by Phillips, Barbara J., McQuarrie, Edward F.

“…The linguistics literature argues that different meanings can be conveyed by different metaphors, and that the meaning content so conveyed will structure the…”
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Threats to the scientific status of experimental consumer psychology: A Darwinian perspective by McQuarrie, Edward F.

“…Multiple scandals involving falsified experimental data have shaken the discipline of social psychology, and by extension, the kinds of consumer and marketing…”
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The Face of the Brand: How Art Directors Understand Visual Brand Identity by Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

“…This study interviewed 15 art directors to explore their understanding of visual brand identity. Art directors define visual brand identity as the holistic…”
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How Investors Became Consumers by McQuarrie, Edward F., Statman, Meir

“…Advertising for investment products has changed over the past 50 years. Ads initially targeted investors as defined in standard finance: that is, as…”
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INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words by McQuarrie, Edward F., Phillips, Barbara J.

“…Indirect persuasion attempts are common in magazine advertisements. Although the use of an indirect claim presumably offers some advantage to an advertiser, as…”
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Dreaming out loud on Pinterest: New forms of indirect persuasion by Phillips, Barbara J., Miller, Jessica, McQuarrie, Edward F.

“…Pinterest represents a new kind of social media that satisfies distinct purposes for female consumers, even as it opens up new opportunities for advertisers…”
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It's Not Your Father's Magazine Ad: Magnitude and Direction of Recent Changes in Advertising Style by McQuarrie, Edward F., Phillips, Barbara J.

“…We examine how the style of magazine advertisements changed between 1969 and 2002, using ads included in the "Which Ad Pulled Best?" (WAPB) editions published…”
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How online reviews create social network value: the role of feedback versus individual motivation by McIntyre, Shelby H., McQuarrie, Edward F., Shanmugam, Ravi

“…Online reviews, like those compiled at Yelp, Amazon, Epinions and Tripadvisor, allow consumers to create social network value for other consumers, and to…”
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Contesting the social impact of marketing: A re-characterization of women’s fashion advertising by Phillips, Barbara J., McQuarrie, Edward F.

“…The prevailing view is that imagery in fashion advertising is idealized, and that repeated exposure to the gap between ideal and real is toxic to women’s…”
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