National produce market barrier penetration: The Georgia Case

This study examined factors contributing to the development of the produce industry in Georgia and means of overcoming barriers to entry into the national fresh fruit and vegetable market. A survey of produce growers in Georgia was conducted in 2003-04. Information obtained from the respondents incl...

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Bibliographic Details
Published in:	HortScience Vol. 41; no. 3; pp. 671 - 673
Main Authors:	Epperson, J.E, McPherson, P.D, Stegelin, F.E
Format:	Journal Article
Language:	English
Published:	Alexandria, VA American Society for Horticultural Science 01-06-2006
Subjects:	Agronomy. Soil science and plant productions Biological and medical sciences crop yield farm surveys farmers food industry food marketing Fundamental and applied biological sciences. Psychology marketing channels marketing strategies produce Georgia United States North America America Penetration Fruit Horticulture barriers to entry Markets Barrier penetration factors vegetables
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Summary:	This study examined factors contributing to the development of the produce industry in Georgia and means of overcoming barriers to entry into the national fresh fruit and vegetable market. A survey of produce growers in Georgia was conducted in 2003-04. Information obtained from the respondents included economic and operational characteristics of grower enterprises and more specifically factors limiting production, expected operational changes, and marketing practices. Grower tendencies were ascertained from survey responses with respect to sales using regression analysis. Factors found important in overcoming barriers to national market entry stem from the degree of specialization and sophistication of producers.
ISSN:	0018-5345 2327-9834
DOI:	10.21273/HORTSCI.41.3.671