Search Results - "Matthes, Joerg"

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    Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework by Matthes, Jörg

    Published in Journal of advertising (01-01-2019)
    “…In light of increasing awareness of environmental issues, advertisers around the world have developed numerous campaigns to communicate environmentally…”
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    Journal Article
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    What's in a Frame? A Content Analysis of Media Framing Studies in the World's Leading Communication Journals, 1990-2005 by Matthes, Jörg

    Published in Journalism & mass communication quarterly (01-06-2009)
    “…This paper provides a systematic analysis of media framing studies in the world's leading communication journals. A quantitative content analysis of 131…”
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    Journal Article
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    Media representation of Muslims and Islam from 2000 to 2015: A meta-analysis by Ahmed, Saifuddin, Matthes, Jörg

    Published in The international communication gazette (01-04-2017)
    “…This article reports a meta-analysis of 345 published studies to examine the media’s role in construction of a Muslim and Islamic identity. A quantitative…”
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    Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising by Schmuck, Desirée, Matthes, Jörg, Naderer, Brigitte

    Published in Journal of advertising (01-01-2018)
    “…Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects…”
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    Does incidental exposure on social media equalize or reinforce participatory gaps? Evidence from a panel study by Heiss, Raffael, Matthes, Jörg

    Published in New media & society (01-11-2019)
    “…Existing research indicates that incidental exposure to political information on social media may function as an equalizer, stimulating political engagement…”
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    What drives interaction in political actors' Facebook posts? Profile and content predictors of user engagement and political actors' reactions by Heiss, Raffael, Schmuck, Desiree, Matthes, Jörg

    Published in Information, communication & society (24-08-2019)
    “…Based on a quantitative content analysis of political actors' Facebook posts (N = 1915), this study investigates profile-level and post-level drivers of user…”
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    Journal Article
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    Democratic Consequences of Incidental Exposure to Political Information: A Meta-Analysis by Nanz, Andreas, Matthes, Jörg

    Published in Journal of communication (01-06-2022)
    “…In the last two decades, communication research dedicated substantial attention to the effects of incidental exposure (IE) to political information. In this…”
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    From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism by Knupfer, Helena, Neureiter, Ariadne, Jörg Matthes

    Published in Computers in human behavior (01-02-2023)
    “…Many adolescents and young adults spend countless hours a day on social media, where they can engage with social media influencers and may establish parasocial…”
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    Sexualizing Media Use and Self-Objectification: A Meta-Analysis by Karsay, Kathrin, Knoll, Johannes, Matthes, Jörg

    Published in Psychology of women quarterly (01-03-2018)
    “…Objectification theorists suggest that exposure to sexualizing media increases self-objectification among individuals. Correlational and experimental research…”
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    The effectiveness of celebrity endorsements: a meta-analysis by Knoll, Johannes, Matthes, Jörg

    “…Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by…”
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    The Affective Underpinnings of Hostile Media Perceptions: Exploring the Distinct Effects of Affective and Cognitive Involvement by Matthes, Jörg

    Published in Communication research (01-06-2013)
    “…The hostile media effect (HME) refers to a process by which highly involved audiences tend to perceive media coverage as biased against their own views. In…”
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    Consumers' green involvement and the persuasive effects of emotional versus functional ads by Matthes, Jörg, Wonneberger, Anke, Schmuck, Desirée

    Published in Journal of business research (01-09-2014)
    “…This study compares the effects of four types of ads: a functional green ad promoting the environmental advantages of a product, an emotional green ad using a…”
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    Seeing political information online incidentally. Effects of first- and second-level incidental exposure on democratic outcomes by Nanz, Andreas, Matthes, Jörg

    Published in Computers in human behavior (01-08-2022)
    “…Today, the internet and particularly social media offer lots of opportunities to encounter political information incidentally. Motivated by conflicting…”
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    Journal Article
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    Correcting climate change misinformation on social media: Reciprocal relationships between correcting others, anger, and environmental activism by Freiling, Isabelle, Matthes, Jörg

    Published in Computers in human behavior (01-08-2023)
    “…Although correcting others on social media is a frequently used strategy to combat the spreading of misinformation, we lack knowledge on the drivers of such…”
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    Sexually Objectifying Pop Music Videos, Young Women’s Self-Objectification, and Selective Exposure: A Moderated Mediation Model by Karsay, Kathrin, Matthes, Jörg

    Published in Communication research (01-04-2020)
    “…There is intense discussion among experts about the potential negative impact of sexually objectifying media content on young women. This article presents an…”
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    On the Immoral Campaign Trail: Conceptualization, Underlying Affective Processes, and Democratic Outcomes of Perceived Dirty Campaigning by Reiter, Franz, Matthes, Jörg

    “…Dirty campaigning, which is understood as actions between elite politicians that violate social norms and democratic principles, is becoming an increasingly…”
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    Framing Politics: An Integrative Approach by Matthes, Jörg

    “…As has often been noted, one of the strengths of framing research has been to bridge several research areas in mass communication, such as the origin,…”
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    Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame by Neureiter, Ariadne, Matthes, Jörg

    Published in International journal of advertising (03-04-2023)
    “…Drawing on information process theories, this study investigated whether consumers have the ability to perceive greenwashing in vague and false greenwashing…”
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    User generated content presenting brands on social media increases young adults' purchase intention by Mayrhofer, Mira, Matthes, Jörg, Einwiller, Sabine, Naderer, Brigitte

    Published in International journal of advertising (02-01-2020)
    “…On Facebook, companies not only actively spread branded content themselves, they also encourage users to do so. Hence, persuasive messages blend into the…”
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