Search Results - "Matthes, Jörg"

The effectiveness of celebrity endorsements: a meta-analysis by Knoll, Johannes, Matthes, Jörg

“…Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by…”
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Internationalizing communication theory: finding ways forward by Matthes, Jörg

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“Too much to handle”: Impact of mobile social networking sites on information overload, depressive symptoms, and well-being by Matthes, Jörg, Karsay, Kathrin, Schmuck, Desirée, Stevic, Anja

“…Mobile social networking sites (SNS) are frequently theorized to lead to perceived information overload, which may affect the well-being of individuals in…”
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From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism by Knupfer, Helena, Neureiter, Ariadne, Jörg Matthes

“…Many adolescents and young adults spend countless hours a day on social media, where they can engage with social media influencers and may establish parasocial…”
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Co-present smartphone use, friendship satisfaction, and social isolation: The role of coping strategies by Stevic, Anja, Matthes, Jörg

“…Constant reliance on smartphones has resulted in frequent interruptions of face-to-face interactions. In the present study, we focused on three instances of…”
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The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects by Hirsch, Melanie, Binder, Alice, Matthes, Jörg

“…The availability of online data has altered the role of social media. By offering targeted online advertising, that is, persuasive messages tailored to user…”
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Framing Politics: An Integrative Approach by Matthes, Jörg

“…As has often been noted, one of the strengths of framing research has been to bridge several research areas in mass communication, such as the origin,…”
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Why Retractions of Numerical Misinformation Fail: The Anchoring Effect of Inaccurate Numbers in the News by Stubenvoll, Marlis, Matthes, Jörg

“…Numbers can convey critical information about political issues, yet statistics are sometimes cited incorrectly by political actors. Drawing on real-world…”
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Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations by Hayes, Andrew F., Matthes, Jörg

“…Researchers often hypothesize moderated effects, in which the effect of an independent variable on an outcome variable depends on the value of a moderator…”
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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising by Matthes, Jörg, Wonneberger, Anke

“…This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising…”
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Stuck in a Nativist Spiral: Content, Selection, and Effects of Right-Wing Populists' Communication on Facebook by Heiss, Raffael, Matthes, Jörg

“…Although social media have become important venues for right-wing populist (RWP) campaigns, the content, selection, and effects of RWP messages on social media…”
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What can stop the ‘pester power’? A longitudinal study on the impact of children's audiovisual media consumption on media‐motivated food purchase requests by Binder, Alice, Matthes, Jörg

“…Summary Background In modern audiovisual media, children are confronted with an endless stream of food advertising. Thus, companies can undermine parents' best…”
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The agony of partner choice: The effect of excessive partner availability on fear of being single, self-esteem, and partner choice overload by Thomas, Marina F., Binder, Alice, Matthes, Jörg

“…Dating apps advertise with high availability of potential partners because users seem to prefer extensive choice. However, on the basis of consumer decision…”
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Social Media and the Political Engagement of Young Adults: Between Mobilization and Distraction by Matthes Jörg

“…Scholars have expressed great hopes that social media use can foster the democratic engagement of young adults. However, this research has largely ignored…”
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Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload by Stubenvoll, Marlis, Binder, Alice, Noetzel, Selina, Hirsch, Melanie, Matthes, Jörg

“…Political parties increasingly rely on sophisticated targeting strategies to persuade potential voters. However, questions have been raised about the…”
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Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions by Hirsch, Melanie, Stubenvoll, Marlis, Binder, Alice, Matthes, Jörg

“…Targeted political advertising (TPA) on social media builds on tailoring messages to (groups of) individuals' characteristics based on user data. Questions…”
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The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model by Matthes, Jörg, Schmuck, Desirée

“…Across Europe, the use of negative portrayals of immigrants in populist political advertising has dramatically increased. An experimental study tested the…”
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A tale of two concepts: differential temporal predictions of habitual and compulsive social media use concerning connection overload and sleep quality by Koban, Kevin, Stevic, Anja, Matthes, Jörg

“…Abstract Given how strongly social media is permeating young people’s everyday lives, many of them have formed strong habits that, under specific…”
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Longitudinal Relationships Among Fear of COVID-19, Smartphone Online Self-Disclosure, Happiness, and Psychological Well-being: Survey Study by Matthes, Jörg, Koban, Kevin, Neureiter, Ariadne, Stevic, Anja

“…Given that governmental prevention measures restricted most face-to-face communications, online self-disclosure via smartphones emerged as an alternative…”
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The “Spiral of Silence” Revisited: A Meta-Analysis on the Relationship Between Perceptions of Opinion Support and Political Opinion Expression by Matthes, Jörg, Knoll, Johannes, von Sikorski, Christian

“…The key assumption of spiral of silence theory is that opinion climate perceptions affect political opinion expression. We meta-analyzed the strength of this…”
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