Search Results - "Mathur, Manisha"

Improving the value of the retailer brand through social media equity by Mathur, Manisha

“…The overall brand value depends on customers’ subjective evaluation beyond the objective brand valuation. Social media, a critical component in subjective…”
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Serum progesterone in the management of pregnancy of unknown location: A Singapore experience by Koh, Krystal, Mathur, Manisha, Kathirvel, Rajeswari

“…The management of pregnancy of unknown location (PUL) currently encompasses multiple blood tests to trend serum beta-human chorionic gonadotropin (hCG) levels…”
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Perception and Feelings of Antenatal Women during COVID-19 Pandemic: A Cross-Sectional Survey by Ng, Qiu Ju, Koh, Krystal Ml, Tagore, Shephali, Mathur, Manisha

“…To assess the level of anxiety and knowledge regarding COVID-19 amongst antenatal women. This cross-sectional survey was conducted in the antenatal clinics of…”
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miRNA Regulatory Functions in Farm Animal Diseases, and Biomarker Potentials for Effective Therapies by Do, Duy N, Dudemaine, Pier-Luc, Mathur, Manisha, Suravajhala, Prashanth, Zhao, Xin, Ibeagha-Awemu, Eveline M

“…MicroRNAs (miRNAs) are small endogenous RNAs that regulate gene expression post-transcriptionally by targeting either the 3' untranslated or coding regions of…”
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Coagulase gene polymorphism, enterotoxigenecity, biofilm production, and antibiotic resistance in Staphylococcus aureus isolated from bovine raw milk in North West India by Sharma, Vishnu, Sharma, Sanjita, Dahiya, Dinesh Kumar, Khan, Aarif, Mathur, Manisha, Sharma, Aayushi

“…Staphylococcus aureus is the predominant bacterium responsible for various diseases in animals and humans. Preventive strategies could be better implemented by…”
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Group B Streptococcus screening with antenatal culture and intrapartum polymerase chain reaction: A prospective cohort study by Goh, Marlene Samantha Sze Minn, Tan, Hong Ying, Ng, Yan Shun, Tan, Ilka, Yeo, Kee Thai, Ku, Chee Wai, Mathur, Manisha

“…Group B Streptococcus (GBS) is a common genital and gastrointestinal tract commensal in healthy women. Vertical transmission of GBS may cause neonatal…”
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Harnessing augmented reality technology for medical education – a virtual abdominal hysterectomy by Han, Youxiang Jonathan, Li, Xinyi, Lim, Wei Sian Wileen, Huang, Linghui Belinda, Mathur, Manisha

“…With the advent of augmented reality (AR), our team developed a prototype teaching module using the abdominal hysterectomy as a case study for the teaching of…”
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Multidisciplinary Obstetric Simulation Training: Experience at KK Women's and Children's Hospital (KKH), Singapore, a Tertiary Referral Centre by Li, Mingyue, Wright, Ann, Tan, Lay Kok, Mathur, Manisha, Tan, Kok Hian, Tagore, Shephali

“…Background Multidisciplinary simulation training in the management of acute obstetric emergencies has the potential to reduce both maternal and perinatal…”
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Getting back to basics: Reintroduction of pelvic anatomy concepts for obstetrics and gynaecology residents by Vallabhajosyula, Ranganath, Mathur, Manisha, Kathirvel, Rajeswari, Madan, Aggarwal Ieera, Kang, Julian, Mogali, Sreenivasulu Reddy

“…Background: A sound understanding of pelvic anatomy is essential for training in obstetrics and gynaecology (OBGYN) and for practising in the field…”
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Dinoprostone vaginal insert (DVI) versus adjunctive sweeping of membranes and DVI for term induction of labor by Bhatia, Anju, Teo, Puay Ling, Li, Mingyue, Lee, Jia Ying Beatrice, Chan, Mei Xin Joanne, Yeo, Tai Wai, Mathur, Manisha, Tagore, Shephali, Yeo, George S. H., Arulkumaran, Sabaratnam

“…Aim To compare the efficacy and safety of dinoprostone vaginal insert (DVI) alone versus DVI with adjunctive sweeping of membranes (ASM) for induction of labor…”
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386 Knowledge, attitudes and expectations of perinatal care during the COVID-19 pandemic by Goh, Samantha, Kong, Juin Yee, Yeo, Kee Thai, Mathur, Manisha, Chua, Ka-Hee

“…BackgroundThere is limited evidence regarding the transmission SARS-CoV-2 from mother to infant, as well as the optimal management of infected women and infant…”
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Knowledge and Expectations of Perinatal Care Among Pregnant Women During the COVID-19 Pandemic by Lim, Caleb Chun Wei, Goh, Marlene Samantha Sze Minn, Chua, Ka-Hee, Seet, Meei Jiun, Tay, Siew Guek, Mathur, Manisha, Kong, Juin Yee, Yeo, Kee Thai

“…This study aimed to investigate the knowledge and expectations of pregnant women on perinatal care during the coronavirus disease 2019 (COVID-19) pandemic. A…”
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Non-atypical endometrial hyperplasia: risk factors for occult endometrial atypia and malignancy in patients managed with hysterectomy by Hui, Lee Shi, Chin, Selina Hui Men, Goh, Charissa, Hui, Lin Xiao, Mathur, Manisha, Kuei, Timothy Lim Yong, Xian, Felicia Chin Hui

“…To determine the risk factors for occult endometrial atypia and malignancy in patients diagnosed with non-atypical endometrial hyperplasia (NEH) on endometrial…”
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Undiagnosed Abdominal Term Pregnancy with Good Neonatal Outcome by Mathur, Manisha, Shahul Hameed, Mohamed Siraj, Chua, Ka-Hee, Chun, Phoy Cheng, Lee, Wai Kheong Ryan

“…Abdominal pregnancy is a rare occurrence and it represents only 1% of ectopic pregnancy. We report a case of an abdominal pregnancy that resulted in a term…”
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Social-relational capabilities: strategic transformation of brand resources to increase brand equity by Mathur, Manisha

“…As consumers are increasingly online and social, they also increasingly value brands that interact with them and create personalized relationships with them…”
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Surgical management of cesarean scar pregnancies – A single tertiary experience by Ong, Xiaohui, Mathur, Manisha, Kew, Cynthia, Chern, Bernard

“…Abstract Cesarean scar pregnancies (CSPs) are a rare complication of previous cesarean deliveries. As cesarean section rates continue to increase worldwide,…”
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Who pulls the strings: firm strategy or firm environment in controlling firm risk? by Mathur, Manisha

“…Modern firms operate in rapidly changing and aggressively competitive environments that are risky for their growth and survival, yet within these environmental…”
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Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk by Mathur, Manisha

“…Although cybersecurity is important for any organization, firms have little understanding of the ramifications of perceived cybersecurity risk and how…”
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Leveraging social media-based determinants to build customer-based brand equity of a retailer by Mathur, Manisha

“…Social media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their…”
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Leveraging consumer personality and social media marketing to improve a brand's social media equity by Mathur, Manisha, Lawrence, Danae, Chakravarty, Anindita

“…Consumer personality traits impact consumer actions, preferences, online behaviour and shopping motives. This study examines personality traits as drivers of…”
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