Search Results - "Marzocchi, Gian Luca"

Customer-Organization Relationships: Development and Test of a Theory of Extended Identities by BAGOZZI, Richard P, BERGAMI, Massimo, LUCA MARZOCCHI, Gian, MORANDIN, Gabriele

“…We develop a theory of personal, relational, and collective identities that links organizations and consumers. Four targets of identity are studied: small…”
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The Temporal Construal of Customer Satisfaction by Pizzi, Gabriele, Marzocchi, Gian Luca, Orsingher, Chiara, Zammit, Alessandra

“…Traditional customer satisfaction research considers satisfaction judgments invariant to temporal distance. We conduct two experiments and a field study to…”
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What you see is what you get: the impact of blockchain technology transparency on consumers by Rapezzi, Matilde, Pizzi, Gabriele, Marzocchi, Gian Luca

“…Abstract Blockchain technology (BT) represents a chance to bolster consumer responses toward retailers due to its ability to ensure transparency in each…”
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The Determinants of Corporate Entrepreneurial Intention Within Small and Newly Established Firms by Fini, Riccardo, Grimaldi, Rosa, Marzocchi, Gian Luca, Sobrero, Maurizio

“…In this article, we study the determinants of corporate entrepreneurial intention (CEI) within small and newly established firms. Given that in these ventures,…”
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Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices by Pizzi, Gabriele, Scarpi, Daniele, Marzocchi, Gian Luca

“…•Providing attribute- rather than alternative-based information shifts choices.•When attribute-based, choice is driven by desirability-related high-level…”
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The influence of entrepreneurs’ immigrant status and time on the perceived likelihood of exporting by Bolzani, Daniela, Fini, Riccardo, Marzocchi, Gian Luca

“…We contribute in this paper to the scant literature on the factors and conditions influencing the development of different perceptions of potential…”
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When a picture's worth a thousand words: The effects of visual construal priming on information acquisition and choice by Marzocchi, Gian Luca, Pizzi, Gabriele, Scarpi, Daniele

“…Individuals acquire information in an attribute- or alternative-based way depending on the construal level of the choice situation. This research contributes…”
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Consumer (goal) satisfaction: A means-ends chain approach by Orsingher, Chiara, Marzocchi, Gian Luca, Valentini, Sara

“…This study investigates the role that service attributes, customer subgoals, and goals play in forming the satisfaction judgment. Drawing on means‐ends chain…”
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Self-scanning technologies in retail: Determinants of adoption by Marzocchi, Gian Luca, Zammit, Alessandra

“…Self-scanning represents a form of customer participation in service creation, a form of self-service and a technology-based service delivery device. This…”
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Brand Measurement Scales and Underlying Cognitive Dimensions by Visentin, Marco, Colucci, Mariachiara, Marzocchi, Gian Luca

“…The aim of this exploratory research is to compare a well-known scale, the Aaker brand personality scale, with an empirical scale based on individuals'…”
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Hierarchical representation of satisfactory consumer service experience by Orsingher, Chiara, Luca Marzocchi, Gian

“…What conceptual organization underlies evaluative judgments in the mind of consumers? Drawing from the theory of cognitive schemata and from means-end theory,…”
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CROSS-CULTURAL COMPARISON BETWEEN ARABIC AND WESTERN COUNTRIES IN LOCATION-BASED SOCIAL NETWORKING USAGE ON MOBILE PHONES: THE CASE OF FACEBOOK by Soumaya Frigui, Kamel Rouibah, Gian Luca Marzocchi

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Complementary resources, appropriability and vertical interfirm relations in the Italian movie industry by Boschetti, Carlo, Marzocchi, Gian Luca

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