Search Results - "Marlowe, Byron"

From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality by Harrington, Robert J., Hammond, Rhonda K., Ottenbacher, Michael C., Chathoth, Prakash K., Marlowe, Byron

“…•Outlines the key aspects of current business logics and proposes a memory-dominant logic (MDL) concept.•Compares and contrasts value creation mindsets ranging…”
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Terroir Tourism: Experiences in Organic Vineyards by Marlowe, Byron, Bauman, Matthew

“…This article considers key determinants of terroir tourism in the context of organic vineyards in Oregon, US. Emerging from anthropology, climatology, ecology,…”
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Digital identity and the construction of distinctiveness by American wineries by Skilton, Paul F., Hammond, Rhonda, Marlowe, Byron

“…•We develop grounded theory concerning the construction of digital expressed identity statements and their role in stakeholder engagement and value…”
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Drivers of degree of sophistication in hotel revenue management decision support systems by Xu, Xun, Zhang, Lizao, Baker, Tim, Harrington, Robert J., Marlowe, Byron

“…•We develop an internally valid measure of RM sophistication using a decision tree.•We show external validity of our hotel RM sophistication measure.•We create…”
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Double down: economic downturn and increased competition impacts on casino gaming and employment by Marlowe, Byron, Zheng, Tianshu, Farrish, John, Bravo, Jesus, Pimentel, Victor

“…Purpose The purpose of this study was to create a more balanced, comprehensive and valid illustration of the relationships between casino gaming volume and…”
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Effect of extrinsic cues on willingness to pay of wine: Evidence from Hong Kong blind tasting experiment by Lee, Won Fy, Gartner, William C., Song, Haiyan, Marlowe, Byron, Choi, Jong Woo, Jamiyansuren, Bolormaa

“…Purpose The purpose of this paper is to examine the effect of extrinsic cues on wine consumer’s willingness to pay (WTP) based on a blind tasting experiment…”
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Effect of extrinsic cues on willingness to pay of wine by Lee, Won Fy, Gartner, William C., Song, Haiyan, Marlowe, Byron, Choi, Jong Woo, Jamiyansuren, Bolormaa

“…Purpose The purpose of this paper is to examine the effect of extrinsic cues on wine consumer’s willingness to pay (WTP) based on a blind tasting experiment…”
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Winery Tasting-Room Employee Training: Putting Wine First in Oregon by Marlowe, Byron, Brown, Eric A., Zheng, Tianshu

“…Oregon wineries have become increasingly reliant on tasting-room employees to increase wine distribution. Properly training tasting-room employees is essential…”
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The Economic and Social Impact of the Gaming Industry During Economic Downturns by Marlowe, Byron

“…Investigation is conducted into how gaming volumes and casino employment were impacted within a non-destination gaming state in urban and rural counties by the…”
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