Persuasion Equation
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a c...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
AMACOM
2015
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: * Radiate an aura of expertise * Win trust and leverage credibility * Build a business case that appeals to both heart and mind * Adapt for personality, gender, and generational differences * Perfect the five-step persuasion process * Generate group buy-in Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion. |
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| ISBN: | 9780814434185 0814434185 0814434177 9780814434178 |