Search Results - "Mariani, Marcello"

Industry 4.0: A bibliometric review of its managerial intellectual structure and potential evolution in the service industries by Mariani, Marcello, Borghi, Matteo

“…•Conducts a systematic quantitative literature review of industry 4.0 literature.•Develops a holistic framework based on the most recurrent research…”
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Big data and analytics in hospitality and tourism: a systematic literature review by Mariani, Marcello, Baggio, Rodolfo

“…Purpose The purpose of this work is to survey the body of research revolving around big data (BD) and analytics in hospitality and tourism, by detecting macro…”
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Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce by Elia, Stefano, Giuffrida, Maria, Mariani, Marcello M., Bresciani, Stefano

“…Building on the resource-based view (RBV) perspective of the firm and firms’ competitive capabilities, this study examines the digital export drivers as means…”
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Online reviews: Differences by submission device by Mariani, Marcello M., Borghi, Matteo, Gretzel, Ulrike

“…This study examines the role played by submission devices (mobile vs. desktop) in online travel reviewing behaviour. We analyse over 1.2 million online reviews…”
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Innovation Analytics and Digital Innovation Experimentation: The Rise of Research-driven Online Review Platforms by Mariani, Marcello M., Nambisan, Satish

“…•Develops a typology of online review platforms (ORPs).•Describes Research-driven online review platform (RORP).•RORPs combine digital experimentation with…”
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The effect of knowledge collaboration on business model reconfiguration by Belitski, Maksmi, Mariani, Marcello

“…This study examines whether and to what extent the presence and intensity of knowledge collaboration across different partners affects business model…”
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Effects of the Booking.com rating system: Bringing hotel class into the picture by Mariani, Marcello M., Borghi, Matteo

“…The purpose of this study is to continue the discussion initiated by Mellinas et al. (2015, 2016) on the effects of the Booking.com rating system and more…”
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Generative artificial intelligence in innovation management: A preview of future research developments by Mariani, Marcello, Dwivedi, Yogesh K.

“…This study outlines the future research opportunities related to Generative Artificial Intelligence (GenAI) in innovation management. To this end, it combines…”
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AI in marketing, consumer research and psychology: A systematic literature review and research agenda by Mariani, Marcello M., Perez‐Vega, Rodrigo, Wirtz, Jochen

“…This study is the first to provide an integrated view on the body of knowledge of artificial intelligence (AI) published in the marketing, consumer research,…”
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Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies by Mariani, Marcello M., Fosso Wamba, Samuel

“…The advent and development of digital technologies have brought about a proliferation of online consumer reviews (OCRs), i.e., real-time customers’ evaluations…”
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Coordination in inter-network co-opetitition: Evidence from the tourism sector by Mariani, Marcello M.

“…In this paper, we investigate whether and to what extent formal governance forms such as contracts are a necessary condition to manage coopetitive interactions…”
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Artificial intelligence in service industries: customers' assessment of service production and resilient service operations by Mariani, Marcello M., Borghi, Matteo

“…Artificial intelligence (AI) is increasingly embedded into service firms' operations. However, production systems and operations management scholars have not…”
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Does Designation as a UNESCO World Heritage Site Influence Tourist Evaluation of a Local Destination? by Mariani, Marcello M., Guizzardi, Andrea

“…The purpose of this study is to explore whether the UNESCO World Heritage Site (WHS) designation affects tourists’ evaluation of the local destination hosting…”
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Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations by Mariani, Marcello M., Di Felice, Marco, Mura, Matteo

“…This work explores how Italian regional Destination Management Organisations (DMOs) strategically employ Facebook to promote and market their destinations, and…”
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A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research by Mariani, Marcello, Wirtz, Jochen

“…Purpose This work consists of a critical reflection on the extent to which hospitality and tourism management scholars have accurately used the term…”
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The effect of coopetition intensity on first mover advantage and imitation in innovation related coopetition: Empirical evidence from UK firms by Mariani, Marcello M., Belitski, Maksim

“…Research in innovation-related coopetition has documented that collaboration between competing firms can be beneficial for firms' innovation performance…”
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Online Review Helpfulness and Firms' Financial Performance: An Empirical Study in a Service Industry by Mariani, Marcello M., Borghi, Matteo

“…This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review…”
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The role of language in the online evaluation of hospitality service encounters: An empirical study by Mariani, Marcello M., Borghi, Matteo, Kazakov, Sergey

“…•Almost half a million Booking.com online reviews written by hotel guests are used.•An empirical study on Italy and Russia is conducted.•Use of domestic…”
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Asymmetrical Influences of Service Robots’ Perceived Performance on Overall Customer Satisfaction: An Empirical Investigation Leveraging Online Reviews by Borghi, Matteo, Mariani, Marcello M.

“…Service scholars seem to have empirically overlooked the impact of service robots in the overall customer evaluation of tourism services. This study addresses…”
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Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model by Sharma, Anshuman, Dwivedi, Rohita, Mariani, Marcello M., Islam, Tahir

“…•Informativeness and entertainment are the most important predictors of ad value.•Ad irritation reduces ad effectiveness significantly.•Ad value is more…”
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