Search Results - "Mardhiyah, Dien"

FOMO related consumer behaviour in marketing context: A systematic literature review by Hartini, Sri, Mardhiyah, Dien

“…The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not…”
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The motivating factors for switching intention to use halal cosmetics in Indonesia by Widiastuti, Tika, Mardhiyah, Dien, Mawardi, Imron, Robani, Anidah, Al Mustofa, Muhammad Ubaidillah

“…Purpose The halal cosmetics industry continues to grow significantly. Furthermore, using halal cosmetics is a must for Muslims. This study aims to analyze the…”
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The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food by Gozali, Nidia Artanti, Mardhiyah, Dien, Futuwwah, Ali Imaduddin, Yusvianty, Riedha Sabila Ardian

“…Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize…”
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The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty by Mardhiyah, Dien, Futuwwah, Ali Imaduddin, Hilmi, Mohd Faiz, Rosidi, Dinda Oktaviona, Zain, Nur Habiba

“…Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using…”
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PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM by Mardhiyah, Dien, Widiastuti, Tika, Mawardi, Imron, Hartini, Sri, Rosidi, Dinda Oktaviona, Zain, Nur Habiba, Apriwiliza, Gita

“…The low marketing literacy of MSMEs in Kaliombo Village, Pekalongan Regency, has resulted in low marketing activities such as packaging, product branding, and…”
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PEMBERDAYAAN SOSIAL EKONOMI MASYARAKAT MELALUI PEMANFAATAN TEKNOLOGI DAN SERTIFIKASI HALAL MENUJU RE-LAUNCHING DESA AGROWISATA DI BESUR, SEKARAN, LAMONGAN by Widiastuti, Tika, Mardhiyah, Dien, Fanani, Sunan, Mawardi, Imron, Kusuma, Aditya, Atiya, Nikmatul, Arfiani, Ninda, Falah, Yusril

“…Keterbatasan Kemampuan Teknologi dan rendahnya pemahaman sertifikasi halal anggota kelompok POKDARWIS membuat Agrowisata Halal Desa Besur belum dapat bangkit…”
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DETERMINAN LOYALITAS WISATAWAN PADA WISATA BAHARI by Sukaris, Sukaris, Hartini, Sri, Mardhiyah, Dien

“…Faktor yang menimbulkan loyalitas wisatawan penting untuk diketahui oleh pengelola layanan tempat wisata, sehingga pengelola harus mampu memberikan nilai…”
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The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency by Sukaris, Sukaris, Hartini, Sri, Mardhiyah, Dien

“…Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few…”
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Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective by Augusta, Emalia Diah, Mardhiyah, Dien, Widiastuti, Tika

“…The purpose of this research is to analyze the influence of country of origin image, product knowledge, brand familiarity on purchase intention with…”
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Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication by Dien Mardhiyah, Basu Swastha Dharmmesta, B. M. Purwanto

“…Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but…”
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RAISING COMMUNITY AWARENESS OF HALAL PRODUCT CONSUMPTION AND HALAL LIFESTYLE: A TRIPLE HELIX MODEL by Mardhiyah, Dien, Mawardi, Imron, Widiastuti, Tika, Al Mustofa, Muhammad Ubaidillah, Abdullah, Syahidah, Sinulingga, Rizky Amalia, Saptowati, Errin Dwi

“…This study formulates a triple helix model for increasing community awareness of halal product consumption and lifestyle. It is essential to increase halal…”
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PENGEMBANGAN SOCIO ENTREPRENEURSHIP DAN INTRAPRENEURSHIP DALAM MENDUKUNG TERBENTUKNYA EKO-WISATA DI DESA SUGIHWARAS, KABUPATEN NGANJUK by Tika Widiastuti, Dien Mardhiyah, Imron Mawardi, Aufar Fadlul Hady, Dzikri Nurrohman

“…Program pengabdian masyarakat ini bertujuan untuk mengembangkan kemampuan socio entrepreneurship dan intrapreneurship Kelompok Karang Taruna di Desa…”
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