Search Results - "Marder, Ben"

‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram by Colliander, Jonas, Marder, Ben

“…This study examines the effects of a company publishing photos of their products using either (a) snapshot aesthetics, where pictures portray average…”
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Trumped by context collapse: Examination of ‘Liking’ political candidates in the presence of audience diversity by Marder, Ben

“…Harnessing social media such as Facebook is now considered critical for electoral success. Although Facebook is widely used by the electorate, few have ‘Liked’…”
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Hashtags: Motivational drivers, their use, and differences between influencers and followers by Erz, Antonia, Marder, Ben, Osadchaya, Elena

“…Hashtags have become a ubiquitous and seminal feature of social media; however, a comprehensive understanding of what motivates and predicts their use is yet…”
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Role Morality Discrepancy and Ethical Purchasing: Exploring Felt Responsibility in Professional and Personal Contexts by Cooper, Liz, Marder, Ben

“…The same person can make different moral judgments about the same activity in their professional role and in their personal life. For example, people may…”
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Augmented self - The effects of virtual face augmentation on consumers' self-concept by Javornik, Ana, Marder, Ben, Pizzetti, Marta, Warlop, Luk

“…•Augmented reality (AR) mirrors cause a change in self-perception – augmented self.•Augmented self manifests in a changed ideal-actual gap and…”
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A comparison of social media marketing between B2B, B2C and mixed business models by Iankova, Severina, Davies, Iain, Archer-Brown, Chris, Marder, Ben, Yau, Amy

“…This paper explores the implicit assumption in the growing body of literature that social media usage is fundamentally different in business-to-business (B2B)…”
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‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being by Javornik, Ana, Marder, Ben, Barhorst, Jennifer Brannon, McLean, Graeme, Rogers, Yvonne, Marshall, Paul, Warlop, Luk

“…Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to…”
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Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns by AlRabiah, Sara, Marder, Ben, Marshall, David, Angell, Rob

“…Social media influencers (SMIs) offer a unique form of electronic word-of-mouth (eWOM), disclosing personal information (e.g., daily routines, major life…”
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The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’ by Lavertu, Laura, Marder, Ben, Erz, Antonia, Angell, Robert

“…Online audiences (e.g. Facebook friends, Instagram followers) shape users' self-presentation online, but little is known about whether or not they impact…”
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The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making by Marder, Ben, Erz, Antonia, Angell, Rob, Plangger, Kirk

“…Tourists searching for information about destinations on online review sites are concurrently exposed to two different photograph aesthetics, professional…”
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Why premium in freemium: a hedonic shopping motivation model in virtual game retailing by Hussain, Ali, Ting, Ding Hooi, Marder, Ben

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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion by Gao, Liyu, Marder, Ben, Lacka, Ewelina, Colliander, Jonas

“…Mandatory sponsorship disclosure has reduced the value of influencer campaigns, as consumers are astutely aware of their promotional nature. At the same time,…”
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How and why (imagined) online reviews impact frontline retail encounters by Marder, Ben, Angell, Rob, Boyd, Eric

“…•Retail frontline employees often think customers might review encounters online.•This spurs “above and beyond” service for the customer during the…”
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Constructing and enacting normality online across generations: The case of social networking sites by Panteli, Niki, Marder, Ben

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Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption by Marder, Ben, Archer-Brown, Chris, Colliander, Jonas, Lambert, Aliette

“…Vicarious consumption of travel is ubiquitous. However little is known about the psychological processes this initiates or the potential for resultant…”
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The extended ‘chilling’ effect of Facebook: The cold reality of ubiquitous social networking by Marder, Ben, Joinson, Adam, Shankar, Avi, Houghton, David

“…Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on…”
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Smile(y) - and your students will smile with you? the effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication by Marder, Ben, Houghton, David, Erz, Antonia, Harris, Lloyd, Javornik, Ana

“…Emoticon usage in computer-mediated communication (CMC) by university staff is potentially a double-edged sword in forming desired impressions in the minds of…”
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Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites by Marder, Ben, Joinson, Adam, Shankar, Avi, Thirlaway, Kate

“…On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously 24 h a day. Prior research has inferred this results in…”
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Fitted: the impact of academics' attire on students' evaluations and intentions by Oliver, Sebastian, Marder, Ben, Erz, Antonia, Kietzmann, Jan

“…Dressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature…”
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Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements by Freeman, Richard, Marder, Ben, Gorton, Matthew, Angell, Rob

“…PurposeThe purpose of this study is to understand the effect of increasing the intensity of sexual or violent content on consumer responses to online video…”
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