Eye-tracking the own-gender bias in face recognition: Other-gender faces are viewed differently to own-gender faces

Research on the own-gender bias in face recognition has indicated an asymmetrical effect: an effect found only in women. We investigated the own-gender bias, using an eye-tracker to examine whether the own-gender bias is associated with differential processing strategies. We found an own-gender bias...

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Bibliographic Details
Published in:	Visual cognition Vol. 24; no. 9-10; pp. 447 - 458
Main Authors:	Man, Tsoey Wun, Hills, Peter J.
Format:	Journal Article
Language:	English
Published:	Hove Routledge 25-11-2016 Taylor & Francis Ltd
Subjects:	Bias Cognitive ability Eye eye-tracking Face recognition Facial recognition technology Gender gender effects own-gender bias own-group biases Pattern recognition Scanning Settlements & damages
Online Access:	Get full text
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Summary:	Research on the own-gender bias in face recognition has indicated an asymmetrical effect: an effect found only in women. We investigated the own-gender bias, using an eye-tracker to examine whether the own-gender bias is associated with differential processing strategies. We found an own-gender bias in our female participants. Our eye-tracking analysis indicated different scanning behaviours when processing own- and other-gender faces, with longer and more fixations to the eyes when viewing own-gender faces. Our results favour the socio-cognitive model, whilst acknowledging the role of perceptual expertise in the own-gender bias.
ISSN:	1350-6285 1464-0716
DOI:	10.1080/13506285.2017.1301614