Search Results - "Malhotra, Naresh"

Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It by Malhotra, Naresh K., Schaller, Tracey King, Patil, Ashutosh

“…In this article we discuss and analyze the critical issues related to common method variance (CMV) that are particularly relevant to advertising research and…”
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Marketing innovation: A consequence of competitiveness by Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

“…This research uses complexity theory to probe the relationship between competiveness and innovation in the marketing practises of large manufacturing firms…”
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Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research by Malhotra, Naresh K, Kim, Sung S, Patil, Ashutosh

“…Despite recurring concerns about common method variance (CMV) in survey research, the information systems (IS) community remains largely uncertain of the…”
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Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior by Jain, Avinash, Dash, Satyabhusan, Malhotra, Naresh K.

“…Purpose This study aims to investigate the role of consumption coping in managing collective tragedy stress and stress outcomes using the COVID-19 pandemic…”
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Impact of social media strategies on stock price: the case of Twitter by Chahine, Salim, Malhotra, Naresh K.

“…Purpose Social media have recently become an important strategic marketing tool to increase firm value. Based on an integrated theoretical framework, this…”
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Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model by Malhotra, Naresh K, Kim, Sung S, Agarwal, James

“…The lack of consumer confidence in information privacy has been identified as a major problem hampering the growth of e-commerce. Despite the importance of…”
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A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena by Kim, Sung S, Malhotra, Naresh K

“…Although initial use is an important indicator of information system (IS) success, it does not necessarily lead to the desired managerial outcome unless the…”
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Ad typicality judgments in the processing of creative television ads by Peterson, Mark, Malhotra, Naresh K.

“…The purpose of this research is to better understand the role judgments of ad typicality-the representativeness of an ad for a product category-play in the…”
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Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research by Schaller, Tracey King, Patil, Ashutosh, Malhotra, Naresh K.

“…Each research domain carries the burden of examining the effects of common method variance (CMV) on published research within the domain. To focus on this…”
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The Antecedents and Moderators of Offline Information Search: A Meta-Analysis by Maity, Moutusy, Dass, Mayukh, Malhotra, Naresh K.

“…•We synthesize previous empirical studies on offline information search literature.•We provide and test a framework identifying categories of…”
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A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling by HWANG, HEUNGSUN, MALHOTRA, NARESH K., KIM, YOUNGCHAN, TOMIUK, MARC A., HONG, SUNGJIN

“…Traditionally, two approaches have been employed for structural equation modeling: covariance structure analysis and partial least squares. A third…”
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A two-dimensional model of trust–value–loyalty in service relationships by Chai, Joe Choon Yean, Malhotra, Naresh K., Alpert, Frank

“…The study examines the relationships between consumer trust (cognitive and affective), perceived value (utilitarian and hedonic), and loyalty behavioral…”
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Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment by Patil, Ashutosh, Malhotra, Naresh K., Maity, Moutusy

“…When consumers have access to a large number of reviews for a product on multiple e‐tailer websites, they may rely mainly on aggregated summaries of online…”
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Review of Marketing Research: Volume 5 by Malhotra, Naresh

“…First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company…”
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The impact of marketing activities on service brand equity: The mediating role of evoked experience by Kumar, Ravi Shekhar, Dash, Satyabhusan, Malhotra, Naresh K.

“…PurposeThis study aims to propose and empirically test new improved customer-based brand equity (CBBE) creation framework, which advocates marketing activities…”
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment by Mathwick, Charla, Malhotra, Naresh, Rigdon, Edward

“…An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer “return on investment” and service…”
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Marketing innovation: a resource-based view of international and local firms by Gupta, Suraksha, Malhotra, Naresh

“…Purpose - The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of…”
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Demographics, attitude, personality and credit card features correlate with credit card debt: A view from China by Wang, Lili, Lu, Wei, Malhotra, Naresh K.

“…With the help of a commercial bank in China, we studied consumer credit card debt behavior 2 Previous literature has showed that credit card debt can be…”
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Two competing perspectives on automatic use: a theoretical and empirical comparison by Kim, Sung S, Malhotra, Naresh K, Narasimhan, Sridhar

“…Although much research has examined conscious use, which involves deliberate evaluation and decision making, we know less about automatic use, which occurs…”
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The local brand representative in reseller networks by Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

“…This study investigates the characteristics of local individuals who represent a brand to its resellers by first conceptualizing these characteristics by…”
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