Search Results - "Mahrous, Abeer A."

Nation branding: the strategic imperative for sustainable market competitiveness by Hassan, Salah, Mahrous, Abeer A.

“…PurposeNation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national…”
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Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market by Mahrous, Abeer A., Hassan, Salah S.

“…The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an…”
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Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement by Elsharnouby, Mohamed H, Mohsen, Jasmine, Saeed, Omnia T, Mahrous, Abeer A

“…Purpose This study aims to examine the relationships between the online communities’ characteristics and resilience to negative information (RNI) mediated by…”
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Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions by Ragab, Hany, Mahrous, Abeer A, Ghoneim, Ahmed

“…Purpose>There is a substantial body of the literature on the role of destination image in tourist’s future behavior, however, the majority of these studies…”
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Global brands or local heroes? A comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry by Boseila, Iman, Mahrous, Abeer A., Abouaish, Ehab

“…PurposeThe paper examined the impact of brand-identity expressiveness and perceived brand value that was neglected in prior literature, in addition to…”
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Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt by Adel, Heba Mohamed, Mahrous, Abeer A, Hammad, Rasha

“…Purpose The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and…”
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Capture the hearts to win the minds: cause-related marketing in Egypt by Shazly, Rana Essam, Mahrous, Abeer A.

“…This paper aims to identify the main cause-related marketing campaign dimensions affecting consumers’ attitudes towards firms and intention to purchase…”
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Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment by Marzouk, Omneya A., Mahrous, Abeer A.

“…The purpose of this paper is to pinpoint the sustainable consumption behavior (SCB) drivers for energy and water consumers, identify whether a relationship…”
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The influence of student-university identification on student's advocacy intentions: the role of student satisfaction and student trust by Abdelmaaboud, Abdelhamid K., Peña, Ana Isabel Polo, Mahrous, Abeer A.

“…This study examines the influence of student-university identification on student's advocacy intentions directly and indirectly through student satisfaction…”
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Antecedents of participation in online brand communities and their purchasing behavior consequences by Mahrous, Abeer A., Abdelmaaboud, Abdelhamid K.

“…This study intends to fill some gaps in knowledge about online communities and their influence on consumers’ purchase decisions. A review of the extant…”
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Customer participation in online co-creation experience: the role of e-service quality by Elsharnouby, Tamer H, Mahrous, Abeer A

“…Purpose – This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the…”
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A Cross-Cultural Investigation of Students’ Perceptions of the Effectiveness of Pedagogical Tools: The Middle East, the United Kingdom, and the United States by Mahrous, Abeer A., Ahmed Anis Ahmed

“…Despite the growing number of international education programmes, students’ response to various pedagogical tools used in these programmes has rarely been…”
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Students' evaluations and perceptions of learning within business schools in Egypt by Mahrous, Abeer A, Kortam, Wael

“…This paper seeks to understand the criteria which students use to evaluate teaching effectiveness. Using structural equation modeling with a sample of business…”
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A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience by Ragb, Hany, Mahrous, Abeer A., Ghoneim, Ahmed

“…The purpose of this study is threefold; to develop a destination image scale for mixed-images destinations; to investigate its impact on destination loyalty…”
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Female Entrepreneurship in Egypt: New Theoretical and Public Policy Implication by Mahrous, Abeer A.

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Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation by Abdelmaaboud, Abdelhamid K., Polo Peña, Ana Isabel, Mahrous, Abeer A.

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Airline travellers' ethnocentric tendencies and their impact on travellers' behaviours: Extending consumer ethnocentrism to airline services by Ragab, Hany, Polo-Peña, Ana I., Mahrous, Abeer A.

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The effect of airline service quality, perceived value, emotional attachment, and brand loyalty on passengers’ willingness to pay: The moderating role of airline origin by Ragab, Hany, Polo-Peña, Ana I., Mahrous, Abeer A.

“…•Airline service quality, perceived value, and brand loyalty significantly contribute to passengers’ WTP.•Service quality and perceived value have a greater…”
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Do cultural norms affect social network behavior inappropriateness? A global study by Gupta, Manjul, Uz, Irem, Esmaeilzadeh, Pouyan, Noboa, Fabrizio, Mahrous, Abeer A., Kim, Eojina, Miranda, Graça, Tennant, Vanesa M., Chung, Sean, Azam, Akbar, Peters, Anicia, Iraj, Hamideh, Bautista, Virginia B., Kulikova, Irina

“…There is a substantial body of literature on behavior inappropriateness in face-to-face social settings; however, not much is known about what individuals…”
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Perceived service value, customer engagement and brand loyalty in health care centres in Egypt by Mohsen, Yomna, Hussein, Hassan Mohamed, Mahrous, Abeer A.

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