Search Results - "Mahlamäki, Tommi"

Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools by Rusthollkarhu, Sami, Toukola, Sebastian, Aarikka-Stenroos, Leena, Mahlamäki, Tommi

“…Business-to-business (B2B) customer interactions and customer journeys increasingly occur in digital spaces, often aided with diverse digital and artificial…”
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The role of personality and motivation on key account manager job performance by Mahlamäki, Tommi, Rintamäki, Timo, Rajah, Edwin

“…Key account management (KAM) has strengthened its relevance as a managerial process in business-to-business (B2B) markets. In many companies, the success of…”
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Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators by Mahlamäki, Tommi, Storbacka, Kaj, Pylkkönen, Samuli, Ojala, Mika

“…Digitalization changes both buying processes and sales processes and, consequently, the dynamics and division of work between buyers and suppliers in the…”
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Renaissance of project marketing: Avenues for the utilisation of digital tools by Toukola, Sebastian, Ståhle, Matias, Mahlamäki, Tommi

“…Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the…”
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The Influence of Personality on the Job Performance of Strategic Account Managers by Mahlamäki, Tommi, Uusitalo, Olavi, Mikkola, Toni

“…This chapter discusses the influence of personality on the job performance of strategic account managers. The role of the key account manager changes according…”
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