Search Results - "Méndez Suárez, Mariano"
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Why do banks retain unprofitable customers? A customer lifetime value real options approach
Published in Journal of business research (01-01-2021)“…•Real options theory may explain why banks delay customer divesting decisions.•Customer lifetime without optionality may underestimate customer’s value.•The…”
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The amplifying effect of branded queries on advertising in multi-channel retailing
Published in Journal of business research (01-05-2020)“…•Online and offline advertising has a weak effect on multi-channel retailing sales.•Assessing only the effects of advertising may underestimate its total…”
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Marketing Mix Modeling Using PLS-SEM, Bootstrapping the Model Coefficients
Published in Mathematics (Basel) (01-08-2021)“…Partial least squares structural equations modeling (PLS-SEM) uses sampling bootstrapping to calculate the significance of the model parameter estimates (e.g.,…”
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Factors Impacting Perceptions of Gender Inequality in the Spanish Society
Published in Societies (Basel, Switzerland) (01-10-2024)“…This study uses Ordinary Least Squares Multiple Regression with data on perceptions regarding gender equality from the Spanish general population. Overall, the…”
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Are you adopting artificial intelligence products? Social-demographic factors to explain customer acceptance
Published in European research on management and business economics (01-09-2023)“…Are consumers accepting AI-based products? What are the socio-demographics influencing the adoption of these products? This study tests the potential users'…”
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Negative word of mouth (NWOM) using compartmental epidemiological models in banking digital transformation
Published in Contemporary economics (31-03-2023)“…Our article is among the first to model the reactions of customers to the digital transformation of European banks in a scenario of declining interest margins…”
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Artificial intelligence modelling framework for financial automated advising in the copper market
Published in Journal of open innovation (2019)“…Financial innovation by means of Fintech firms is one of the more disruptive business model innovations from the latest years. Specifically, in the financial…”
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Impact of absenteeism on academic performance under compulsory attendance policies in first to fifth year university students
Published in Revista complutense de educación (01-01-2021)“…Since the implementation of the European Higher Education Area, universities have been obliged to implement continuous assessment systems that require a high…”
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Firm value impact of corporate activism: Facebook and the stop hate for profit campaign
Published in Journal of business research (01-12-2021)“…•Engaging in activism via boycotts does not affect the stock market performance.•Engaging in activism via group boycott does not affect the stock market…”
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Headquarters location decisions under conflicts at home: Evidence from a configurational analysis
Published in Journal of small business strategy (01-01-2021)“…Keywords: Location decisions, Headquarters location, Family firms headquarters, Fuzzy set Qualitative Comparative Analysis, fsQCA ABSTRACT This study…”
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Why Do Companies Employ Prohibited Unethical Artificial Intelligence Practices?
Published in IEEE transactions on engineering management (2024)“…In this article, we investigate the previously unstudied reasons why companies use prohibited artificial intelligence (AI) applications and are punished with…”
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Do current regulations prevent unethical AI practices?
Published in Journal of competitiveness (01-09-2023)“…The rapid growth of artificial intelligence (AI) to ensure the competitiveness of corporations, driven by “data-hungry” companies, is raising ethical concerns…”
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The perception of effort as a driver of gender inequality: institutional and social insights for female entrepreneurship
Published in International entrepreneurship and management journal (01-12-2025)“…This study investigates how institutional frameworks and social comparisons shape perceptions of gender inequality, focusing on the role of perceived effort…”
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Psychological capital, work satisfaction and health self-perception as predictors of psychological wellbeing in military personnel
Published in Psicothema (01-08-2019)“…Worker wellbeing is known to positively impact both the employer organization and the employee. However, the hardship inherent to military life may hinder the…”
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Impact of absenteeism on academic performance under compulsory attendance policies in frst to ffth year university students
Published in Revista complutense de educación (01-10-2021)“…Since the implementation of the European Higher Education Area, universities have been obliged to implement continuous assessment systems that require a high…”
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Impacto del absentismo en el rendimiento académico bajo políticas de asistencia obligatoria en estudiantes universitarios de primer a quinto año
Published in Revista complutense de educación (01-01-2021)“…Desde la implantación del Espacio Europeo de Educación Superior, las universidades se ven obligadas a implantar sistemas de evaluación continua que exigen un…”
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Factors Affecting Consumers' Attitudes Towards Artificial Intelligence
Published in Journal of promotion management (02-10-2024)“…To successfully develop, launch, communicate, and promote new AI-intensive products, marketers need a deep understanding of how attitudes toward science and…”
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The impact of digital transformation on talent management
Published in Technological forecasting & social change (01-03-2023)“…The digital transformation of companies involves a set of substantial changes in all areas of the organization. This study analyses the influence of digital…”
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