Connect to Success Consulting Program Portugal 4All Senses: How to Effectively Reach the Brazilian Market

This paper attempts to assist Portugal 4All Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and s...

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Bibliographic Details
Main Authors:	Silva, Ana Teresa Cardoso Ceia da, Garcia, Bianca Vieira, Luís, Mónica Alexandra Farinha
Format:	Dissertation
Language:	English
Published:	ProQuest Dissertations & Theses 01-01-2018
Subjects:	Acquisitions & mergers Aging Bargaining Blindness Brand loyalty Civil engineering Costs Disability Disability studies Distribution channels Economic development Economics Economies of scale European Studies Finance Gerontology Handicapped accessibility Infrastructure Internet and social media studies Latin American Studies Management Marketing Older people Product differentiation Recreation Social networks Startups Success Suppliers Target markets Tourism Travel Web studies
Online Access:	Get full text
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Summary:	This paper attempts to assist Portugal 4All Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and secondary data sources our findings suggested that the online channels are the target’s preferred communication channel. Moreover, we proposed a 3-year communication plan as well as its financial plan to assess the project’s viability.
ISBN:	9798382363110