Search Results - "Lourenço, Carlos"

How songs from growing up and viewers' attachment styles affect video ads' effectiveness by Lourenço, Carlos J. S., Isabella, Giuliana, Verbeke, Willem, Vo, Khoi, Dimoka, Angelika, Bagozzi, Richard P.

“…We propose that the positive effect of coming‐of‐age songs on ad effectiveness arises from a mediation process where the music‐evoked interpersonal memories of…”
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The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis by LOURENÇO, CARLOS J. S., GIJSBRECHTS, ELS, PAAP, RICHARD

“…The authors empirically explore how consumers update beliefs about a store's overall expensiveness. They estimate a learning model of store price image (SPI)…”
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Credible vs. deceptive threat of market entry: Empirical evidence from the US airline industry by Aghaie, Sina, Noble, Charles H., Lourenço, Carlos J.S.

“…Defending a competitive position in established markets when faced with new entrants is a fundamental element of competitive business-to-business dynamics…”
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Quarkonium production in the LHC era: A polarized perspective by Faccioli, Pietro, Knünz, Valentin, Lourenço, Carlos, Seixas, João, Wöhri, Hermine K.

“…Polarization measurements are usually considered as the most difficult challenge for the QCD description of quarkonium production. In fact, global data fits…”
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Consumer brand engagement concept and measurement: Toward a refined approach by Lourenço, Carlos Eduardo, Hair, Joseph F., Zambaldi, Felipe, Ponchio, Mateus Canniatti

“…This paper revisits conceptual and operational consumer brand engagement (CBE) definitions from the consumer behavior and marketing literature, with the…”
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Towards the experimental clarification of quarkonium polarization by Faccioli, Pietro, Lourenço, Carlos, Seixas, João, Wöhri, Hermine K.

“…We highlight issues which are often underestimated in the experimental analyses on quarkonium polarization: the relation between the parameters of the angular…”
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Bowel complications of deep endometriosis during pregnancy or in vitro fertilization by Setúbal, António, M.D, Sidiropoulou, Zacharoula, M.D., M.Sc, Torgal, Mariana, M.D, Casal, Ester, M.D, Lourenço, Carlos, M.D, Koninckx, Philippe, M.D

“…Objective To review bowel complications caused by deep endometriosis during pregnancy or in vitro fertilization (IVF). Design Three case reports and a…”
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Quarkonium production at the LHC: A data-driven analysis of remarkably simple experimental patterns by Faccioli, Pietro, Lourenço, Carlos, Araújo, Mariana, Knünz, Valentin, Krätschmer, Ilse, Seixas, João

“…The LHC quarkonium production data reveal a startling observation: the J/ψ, ψ(2S), χc1, χc2 and ϒ(nS)pT-differential cross sections in the central rapidity…”
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Models and methods for information systems project success evaluation – A review and directions for research by Varajão, João, Lourenço, João Carlos, Gomes, João

“…Organizations heavily rely on information systems to improve their efficiency and effectiveness. However, on the one hand, information systems projects have…”
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BRK: digital transformation to delight consumers by Prado, Lucas Sciencia do, Lourenco, Carlos Eduardo

“…Abstract In recent years, BRK, one of the largest private basic sanitation companies in Brazil, has undergone a rapid digital transformation, prioritizing the…”
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Macroinvertebrates Associated with Macroalgae within Integrated Multi-Trophic Aquaculture (IMTA) in Earthen Ponds: Potential for Accessory Production by Vieira, Rafael, Mateus, Miguel Ângelo, Afonso, Carlos Manuel Lourenço, Soares, Florbela, Pousão-Ferreira, Pedro, Gamito, Sofia

“…The present work aims to evaluate the macroinvertebrate community associated with macroalgae in earthen pond systems to better understand their potential in…”
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Mantiqueira: innovating and disrupting in the egg business by Neves, Marcos Fava, Gray, Allan Wayne, Lourenço, Carlos Eduardo, Scott, Francisco Albert

“…Consumers’ shifting tastes have made sustainable growth for firms in the food industry increasingly difficult. Scholars and industry practitioners constantly…”
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Effects of supraspinal feedback on human gait: rhythmic auditory distortion by Forner-Cordero, Arturo, Pinho, João Pedro, Umemura, Guilherme, Lourenço, João Carlos, Mezêncio, Bruno, Itiki, Cinthia, Krebs, Hermano Igo

“…Different types of sound cues have been used to adapt the human gait rhythm. We investigated whether young healthy volunteers followed subliminal metronome…”
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A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil by Feitosa, Willian, Lourenço, Carlos Eduardo, Rezende, Lígia H, Sunago, Noemi Saeki, Costa e Silva, Susana

“…Purpose – The use of sexual appeal in advertisements is a common practice in promotion, and its acceptance can vary throughout cultures. In the last twenty…”
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On the polarization of the non-prompt contribution to inclusive J/ψ production in pp collisions by Faccioli, Pietro, Lourenço, Carlos

“…A bstract Of the J/ ψ mesons (inclusively) produced in pp collisions, a big fraction results from B decays, increasing with transverse momentum and exceeding…”
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Low-pT quarkonium polarization measurements: Challenges and opportunities by Faccioli, Pietro, Krätschmer, Ilse, Lourenço, Carlos

“…Several fixed-target experiments reported J/ψ and ϒ polarizations, as functions of Feynman x (xF) and transverse momentum (pT), in three different frames,…”
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Portfolio robustness evaluation: a case study in the electricity sector by João Carlos Lourenço, João Oliveira Soares, Carlos A. Bana E Costa

“…Managers continually face the task of allocating resources to projects when there is not enough money to fund them all. Portfolio Robustness Evaluation (PROBE)…”
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NRQCD colour-octet expansion vs. LHC quarkonium production: signs of a hierarchy puzzle? by Faccioli, Pietro, Lourenço, Carlos

“…The observation of unpolarized quarkonium production in high energy pp collisions, at mid rapidity, implies a significant violation of the non-relativistic QCD…”
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O P AINDA TEM VALOR? by Barth, Nelson Lerner, Lourenco, Carlos Eduardo

“…O paradigma positivista utilizado na pesquisa admite a existência de um mundo objetivo que pode ser medido e que admite relações claras entre as variáveis…”
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The fate of quarkonia in heavy-ion collisions at LHC energies: a unified description of the sequential suppression patterns by Faccioli, Pietro, Lourenço, Carlos

“…Measurements made at the LHC have shown that the production of the J / ψ , ψ ( 2 S ) , Υ ( 1 S ) and Υ ( 2 S ) quarkonia is suppressed in Pb–Pb collisions,…”
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