Search Results - "Lopes, Evandro Luiz"

The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems by Rafael, Diego Nogueira, Lopes, Evandro Luiz

“…In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private…”
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Escalas Concorrentes Para Mensuração do Amor à Marca: Um Estudo no Contexto Nacional by Bizarrias, Flávio Santino, Lopes, Evandro Luiz

“…As marcas desempenham um papel preponderante na estratégia de marketing das organizações. Em um ambiente cada vez mais competitivo, estabelecer diferenças…”
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The influence of the attributes of "Internet of Things" products on functional and emotional experiences of purchase intention by Pinochet, Luis Hernan Contreras, Lopes, Evandro Luiz, Srulzon, Caio Henrique Fernandes, Onusic, Luciana Massaro

“…Purpose: "Internet of things" is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded…”
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The Effect of Organizer-Sponsor Congruence on Sponsor Credibility and the Moderating Role of Involvement by Dos Santos, Luiz Silva, Lopes, Evandro Luiz, Santos, Ana Karina

“…Sports sponsorship has been increasingly used as a marketing tool and as a financial support for the organization of sporting events. The aim of this study was…”
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Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days?” by Gabriel, Marcelo Luiz Dias da Silva, Mazzon, José Afonso, Isabella, Giuliana, Coelho, Ricardo Limongi França, Lopes, Evandro Luiz, Brei, Vinicius Andrade

“…ABSTRACT Objective: to examine the contemporary challenges faced by the survey method in the administration field, particularly in marketing, due to the…”
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Mapping of perceived dimensions in the bitcoin ecosystem in Brazil by Souza, Roseane Aparecida Almeida, Contreras Pinochet, Luis Hernan, Azevedo, Marcia Carvalho de, Lopes, Evandro Luiz

“…Map the dimensions perceived in the bitcoin ecosystem in Brazil. We identified bitcoin dimensions according to the systematic review of the literature from…”
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Satisfaction and attitudinal responses: indirect effects of involvement and reputation by Fernandes, Aleixo, Brandao, Marcelo Moll, Lopes, Evandro Luiz, Quevedo-Silva, Filipe

“…Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between…”
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Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition by Toledo, Ana Carolina, Lopes, Evandro Luiz

“…The main objective of this study is to identify the effect of nostalgic feelings on consumer loyalty to the prevailing brand following the extinction of a…”
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Competences of the Executive Secretariat in project management by Todorov, Maria do Carmo Assis, Kniess, Claudia Terezinha, Lopes, Evandro Luiz, Martins, Cibele Barsalini

“…This study aimed to analyze the perception of the project manager regarding the Executive Secretary’s contribution in project management. The pursuit of…”
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From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment by dos Santos, Carolina Pantuza Vilar, Lopes, Evandro Luiz, Dias, Julia Costa, de Andrade, André Gustavo Pereira, Matos, Celso Augusto, Veiga, Ricardo Teixeira

“…Purpose Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s…”
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O efeito das estratégias de comunicação promocional na intenção de compra de seguro saúde by Souza, Alessandra Ramon de, Carvalho, Marcelo, Lopes, Evandro Luiz

“…Objetivo: Este estudo tem por objetivo explicar a influência do foco regulatório na efetividade comunicação promocional com enquadramento de perda ou ganho,…”
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Development of a gamification characteristics measurement scale for mobile application users by Richard D'arc da Silva Brito, Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Mauri Aparecido de Oliveira

“…The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed…”
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The brand's effect on the evaluation of advertising endorsed by celebrities: an experimental study by Aureliano-Silva, Leonardo, Lopes, Evandro Luiz, De Lamonica Freire, Otavio Bandeira, da Silva, Dirceu

“…Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects,…”
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A Aceitação do Mobile Banking no Brasil: uma Análise Por Meio do Modelo TAM Estendido by Luiz Lopes, Evandro, Caracciolo, Laís Lima, Herrero, Eliane

“…Não existem garantias de que os avanços tecnológicos serão amplamente absorvidos e postos em prática. Um influente modelo de aceitação de tecnologia, o TAM,…”
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Innovation capacity, international experience and export performance of SMEs in Brazil by Oura, Mauricio Massao, Zilber, Silvia Novaes, Lopes, Evandro Luiz

“…•We compared the effects of innovation capacity and international experience on the export performance (EP) of Brazilian SMEs.•We developed a theoretical model…”
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Brand Extension Evaluation: an experimental research study in the service sector by Renato Ferreira Pimenta, Evandro Luiz Lopes, Dirceu da Silva, Francisco Antonio Serralvo

“…This study analyzed the effects, in consumers’ evaluations, of different brand names (arbitrary, descriptive, and suggestive), of perceived similarities (high…”
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Country of origin effect on luxury brands evaluation: an experimental study by Giuliani, Antonio Carlos, Pizzinatto, Nadia Kassouf, Lopes, Evandro Luiz

“…This study investigates the country of origin effect in luxury brands evaluation, theory that concerns the stereotype developed in the mind of consumers from a…”
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O Efeito da Marca na Negligência da Omissão: uma Pesquisa Experimental by Evandro Luiz Lopes, Dirceu da Silva, José Mauro da Costa Hernandez

“…Omission negligence is characterized by the lack of sensibility regarding unmentioned or unknown information. This phenomenon is very recurring, since it is…”
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Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy by Lopes, Evandro Luiz, Veiga, Ricardo Teixeira

“…Eco-efficient products achieve a balance between resource efficiency and environmental responsibility, including economic, social, and ecological aspects. Due…”
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ANTECEDENTES E CONSEQUENTES À SOBRECARGA DE INFORMAÇÃO EM VENDEDORES DE LOJAS FÍSICAS DE VAREJO by Andrade, Enos Neves Coelho de, Freire, Otavio Bandeira de Lamônica, Bizzarrias, Flavio Santino, Lopes, Evandro Luiz

“…RESUMO A Sobrecarga de Informação em Vendedores é um estado vivenciado pela equipe de vendas quando está sofrendo com o grande volume de informação em suas…”
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