Search Results - "Lonsdale, Ronald T."

Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis by Stasch, Stanley F., Lonsdale, Ronald T., Ward, John L., Harris, Dawn A.

“…According to the literature, a successful share-gaining marketing strategy for a smaller-share firm is one which does not directly attack a large competitor,…”
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An Exploration of Linear Programming in Media Selection by Bass, Frank M., Lonsdale, Ronald T.

“…This article explores operational details of the application of linear programming to advertising media selection. The influence of weighting systems used to…”
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Developing a Framework for Sources of New Product Ideas by Stasch, Stanley F., Lonsdale, Ronald T., LaVenka, Noel M.

“…Describes a study reviewing recent histories of new product ideas in order to devise a framework of their sources. Proposes a classification of sources for new…”
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IN SEARCH OF A BETTER APPROACH TO THE DEVELOPMENT OF NEW PRODUCTS by Stasch, Stanley F., Lonsdale, Ronald T.

“…According to most textbooks, the widely accepted Booz, Allen and Hamilton (BAH) conceptual framework is supposedly the best way to go through the new product…”
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Market Segmentation: Group versus Individual Behavior by Bass, Frank M., Tigert, Douglas J., Lonsdale, Ronald T.

“…The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for…”
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A Rejoinder by Bass, Frank M., Lonsdale, Ronald T.

“…In this rejoinder to Professor Stasch, the authors defend their approach…”
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Linear Programming and Media Selection: A Rejoinder by Bass, Frank M, Lonsdale, Ronald T

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A Rejoinder by Bass, Frank M., Lonsdale, Ronald T.

“…In this rejoinder to Professor Stasch, the authors defend their approach…”
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A rejoinder by Bass, Frank M, Lonsdale, Ronald T

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A Rejoinder by Bass, Frank M., Lonsdale, Ronald T.

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An exploration of linear programming in media selection by Vass, Frank M, Lonsdale, Ronald T

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Market Segmentation: Group versus Individual Behavior by Bass, Frank M., Tigert, Douglas J., Lonsdale, Ronald T.

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An Exploration of Linear Programming in Media Selection by Bass, Frank M., Lonsdale, Ronald T.

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