A Pharmaceutical Alliance in Medical Information: Lessons Learned in the Life Cycle

The medical information department within a pharmaceutical company functions to provide concise, consistent, and appropriate information and customer service to external and internal customers, while maintaining effective and quality-controlled processes. These medical information departmental goals...

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Bibliographic Details
Published in:	Drug information journal Vol. 43; no. 2; pp. 123 - 129
Main Authors:	Whitehead, Richard E., Lomma, Lisa Kochan, Quynh-Van, N. D. Tran, Miao, Yen Krystal, Pikalov, Andrei
Format:	Journal Article
Language:	English
Published:	Cham Springer International Publishing 01-03-2009
Subjects:	Drug Safety and Pharmacovigilance Medical Information Pharmacotherapy Pharmacy Business partnership Pharmaceutical alliance Medical information Medical communications
Online Access:	Get full text
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Summary:	The medical information department within a pharmaceutical company functions to provide concise, consistent, and appropriate information and customer service to external and internal customers, while maintaining effective and quality-controlled processes. These medical information departmental goals become more challenging when two companies form a partnership, because of the complexity of additional staff members with varying goals and objectives involved in joint venture projects. The objective of this article is to review how two medical information groups function within a pharmaceutical alliance, and examine changes in the partnership that occurred in the different stages of the drug product life cycle. This is the first published article on the late-phase maintenance of a pharmaceutical alliance in medical information.
ISSN:	0092-8615 2164-9200
DOI:	10.1177/009286150904300203