Search Results - "Lixandroiu, Radu Constantin"
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How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania
Published in Journal of theoretical and applied electronic commerce research (01-08-2021)“…In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online…”
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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
Published in Journal of theoretical and applied electronic commerce research (01-09-2021)“…In the era of digitally dominated competition, where the effectiveness of Facebook ads prompts the social media marketing strategy, new opportunities arise for…”
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Always connected @ work. Technostress and well-being with academics
Published in Computers in human behavior (01-06-2023)“…Over the recent years, technology has emerged as a challenge to academics' well-being and performance, technostress being regarded as a “dark-side” of ICT. On…”
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The role of contextual and individual factors in successful e-learning experiences during and after the pandemic – a two-year study
Published in Journal of computers in education (the official journal of the Global Chinese Society for Computers in Education) (14-05-2024)“…Abstract The main aim of this study is to examine university students’ satisfaction with remote learning, analysing their socio-demographic and personal…”
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Analyzing user sentiment in social media: Implications for online marketing strategy
Published in Psychology & marketing (01-12-2017)“…This article examines restaurant customers’ online activity following visits to restaurants. Differences in customers’ opinions based on gender and location…”
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A study on academic staff personality and technology acceptance: The case of communication and collaboration applications
Published in Computers and education (01-01-2019)“…Over the recent years, the communication and collaboration based on online applications has been ubiquitous, being used in teaching, learning and research. In…”
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