Search Results - "Little, John D. C."

A Logit Model of Brand Choice Calibrated on Scanner Data by Guadagni, Peter M, Little, John D. C

“…A multinomial logit model of brand choice, calibrated on 32 weeks of purchases of regular ground coffee by 100 households, shows high statistical significance…”
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Models and Managers: The Concept of a Decision Calculus by Little, John D. C

“…( This article originally appeared in Management Science, April 1970, Volume 16, Number 8, pp. B-466–B-485, published by The Institute of Management Sciences…”
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Little's Law as Viewed on Its 50th Anniversary by Little, John D. C.

“…Fifty years ago, the author published a paper in Operations Research with the title, ``A proof for the queuing formula: L = λW" [Little, J. D. C. 1961. A proof…”
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Commentary--A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective by Guadagni, Peter M, Little, John D. C

“…Guadagni and Little (1983) had a surprising (to the authors) number of citations, presumably because it was the first paper to build a useful model with UPC…”
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Philip M. Morse and the Beginnings by Little, John D. C

“…Morse was the many-sided founding father of operations research in the United States. Following his pioneering wartime effort, he vigorously promoted the…”
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A Theory of Forward Buying, Merchandising, and Trade Deals by Lal, Rajiv, Little, John D. C, Villas-Boas, J. Miguel

“…Manufacturer-supported trade deals remain one of the major competitive tools in today's marketplace. This is true despite the fact that such trade deals are…”
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The History of the Marketing College Is a Work in Progress by Little, John D. C

“…The relations between the College on Marketing and its parent societies - TIMS, ORSA and INFORMS - are examined…”
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An empirical analysis of latitude of price acceptance in consumer package goods by Kalyanaram, G. (University of Texas, Dallas, TX.), Little, J.D.C

“…Scanner panel data analyses for sweetened and unsweetened drink categories (with four brands in each) support the presence of a region of price insensitivity…”
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OR FORUM-Little's Law as Viewed on Its 50th Anniversary by Little, John D. C.

“…Fifty years ago, the author published a paper in Operations Research with the title, "A proof for the queuing formula: L = λW " [Little, J. D. C. 1961. A proof…”
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Operations Research in Industry: New Opportunities in a Changing World by Little, John D. C

“…During the birth of operations research in World War II, some of the greatest OR successes occurred when events were happening so fast that people did not have…”
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Obituary John F. Nash Jr by Little, John D. C.

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Comments on "Models and Managers: The Concept of a Decision Calculus" by Little, John D. C

“…Managerial models for practice have undergone remarkable growth in the past 50 years. My paper on decision calculus, published in 1970, was both a progress…”
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An Experiment in Approval Voting by Fishburn, Peter C, Little, John D. C

“…The first major experimental comparison of approval voting with regular plurality voting occurred in the 1985 annual election of The Institute of Management…”
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Research Opportunities in the Decision and Management Sciences by Little, John D. C

“…The National Science Foundation established the Decision and Management Sciences Program (DMS) in 1982. Healthy and growing, DMS is likely to affect OR/MS…”
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Can Advertising Copy Make FSI Coupons More Effective? by Leclerc, France, John D. C. Little

“…Packaged goods manufacturers distribute cents-off coupons in free-standing inserts (FSIs) in newspapers. Free-standing insert coupons are typically composed of…”
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A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective by Guadagni, Peter M., Little, John D. C.

“…Guadagni and Little (1983) had a surprising (to the authors) number of citations, presumably because it was the first paper to build a useful model with UPC…”
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Estimating Nonlinear Parameters in the Multinomial Logit Model by Fader, Peter S, Lattin, James M, Little, John D. C

“…Multinomial logit models, especially those calibrated on scanner data, often use explanatory variables that are nonlinear functions of the parameters to be…”
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Choice and the Internet: From Clickstream to Research Stream by Bucklin, Randolph E., Lattin, James M., Ansari, Asim, Gupta, Sunil, Bell, David, Coupey, Eloise, Little, John D. C., Mela, Carl, Montgomery, Alan, Steckel, Joel

“…The authors discuss research progress and future opportunities for modeling consumer choice on the Internet using clickstream data (the electronic records of…”
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The Synchronization of Traffic Signals by Mixed-Integer Linear Programming by Little, John D. C

“…Traffic signals can be synchronized so that a car, starting at one end of a main artery and traveling at preassigned speeds, can go to the other end without…”
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BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study by Little, John D. C

“…Model implementation starts with introductory steps that include orienting management, forming a team, selecting and formulating a problem, calibrating the…”
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