Search Results - "Ling, Howard G."

An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants by Poletti, Michael J., Engelland, Brian T., Ling, Howard G.

“…This study examines innovation lead time, the construct believed to be the key determinant of launch order strategic value. Anecdotal evidence has suggested…”
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First mover advantage: An industrial buyer behavioral perspective by Ling, Howard G

“…Contemporary order-of-entry research has shifted from econometric investigations to research grounded in quasi-experimental and empirical consumer behavior…”
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First mover advantage: An industrial buyer behavioral perspective by Ling, Howard G

“…Contemporary order-of-entry research has shifted from econometric investigations to research grounded in quasi-experimental and empirical consumer behavior…”
Get full text