The persuasive effects of statistical evidence in the presence of exemplars

The persuasive effects of statistical evidence in the presence of exemplars

This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical informa...

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Bibliographic Details
Published in:Communication studies Vol. 51; no. 3; pp. 296 - 306
Main Authors: Boster, Franklin J., Cameron, Kenzie A., Campo, Shelly, Liu, Wen-Ying, Lillie, Janet K., Baker, Esther M., Yun, Kimo Ah
Format: Journal Article
Language:English
Published: West Lafayette Taylor & Francis Group 22-09-2000
Central States Communication Association
Central States Speech Association
Subjects:
Audiences
Beliefs
Communication
Control Groups
Credibility
Discourse Modes
Evidence
Evidence, Statistical
Heuristics
Influence
Methods
Persuasion
Persuasion (Rhetoric)
Social Behavior
Social Problems
Statistics
Validity
New York
United States > US
Michigan
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Description
Summary:This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical information and the exemplars advocate different positions (inconsistent condition), and a third condition in which only exemplars are presented (control condition). The data indicate that statistical evidence has a substantial effect on judgments, and that the impact of statistical evidence on attitudes is indirect. Specifically, it is mediated by judgments.
ISSN:1051-0974
1745-1035
DOI:10.1080/10510970009388525