Search Results - "Lester, W."

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  1. 1

    Consumer emotional brand attachment with social media brands and social media brand equity by Dwivedi, Abhishek, Johnson, Lester W, Wilkie, Dean Charles, De Araujo-Gil, Luciana

    Published in European journal of marketing (19-07-2019)
    “…Purpose The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social…”
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    Journal Article
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    Antecedents of consumer brand engagement and brand loyalty by Leckie, Civilai, Nyadzayo, Munyaradzi W., Johnson, Lester W.

    Published in Journal of marketing management (23-03-2016)
    “…Literature on consumer engagement is growing significantly, yet there is limited empirical research on its drivers and outcomes. This study examines the key…”
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    Consumer behaviour and environmental sustainability by Nguyen, Ninh, Johnson, Lester W.

    Published in Journal of consumer behaviour (01-11-2020)
    “…This special issue of the Journal of Consumer Behaviour aims to contribute to the knowledge of the drivers of environmentally sustainable behaviour and the…”
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  4. 4

    The effect of place image and place attachment on residents' perceived value and support for tourism development by Ganji, Seyedeh Fatemeh Ghasempour, Johnson, Lester W., Sadeghian, Samaneh

    Published in Current issues in tourism (03-05-2021)
    “…Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate…”
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    Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness by Leckie, Civilai, Nyadzayo, Munyaradzi W, Johnson, Lester W

    Published in The Journal of services marketing (19-02-2018)
    “…Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in…”
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    Analysis of push and pull factors in food travel motivation by Su, Diep Ngoc, Johnson, Lester W., O'Mahony, Barry

    Published in Current issues in tourism (03-03-2020)
    “…With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food…”
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    The obsessive and harmonious nature of entrepreneurial passion by Fisher, Rosemary, Merlot, Elizabeth, Johnson, Lester W

    “…Purpose The purpose of this paper is to examine the nature of entrepreneurial passion and in doing so explores the relationship between harmonious and…”
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    Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers by Su, Diep Ngoc, Nguyen-Phuoc, Duy Quy, Johnson, Lester W.

    Published in Transportation (Dordrecht) (01-02-2021)
    “…Ride-sourcing services are increasingly popular since they were first introduced in the last decade. Particularly in developing countries where public…”
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    Celebrity endorsement, self-brand connection and consumer-based brand equity by Dwivedi, Abhishek, Johnson, Lester W, McDonald, Robert E

    Published in The journal of product & brand management (17-08-2015)
    “…Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A…”
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    Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy by Casidy, Riza, Leckie, Civilai, Nyadzayo, Munyaradzi Wellington, Johnson, Lester W.

    Published in European journal of marketing (28-11-2022)
    “…Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of…”
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    Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam by Nguyen-Phuoc, Duy Quy, Su, Diep Ngoc, Tran, Phuong Thi Kim, Le, Diem-Trinh Thi, Johnson, Lester W.

    “…With the emergence of new transport technologies, ride-hailing services have become increasingly popular around the world in recent years. Particularly in…”
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    Drivers and outcomes of brand engagement in self-concept for luxury fashion brands by Nyadzayo, Munyaradzi W, Johnson, Lester W, Rossi, Monica

    “…PurposeTo understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines…”
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    The impact of relational drivers on customer brand engagement and brand outcomes by Nyadzayo, Munyaradzi W., Leckie, Civilai, Johnson, Lester W.

    Published in The journal of brand management (01-09-2020)
    “…This study investigates the effects of customers’ trust and satisfaction with the focal brand and brand identification (self-expressive brand) on customer…”
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    Celebrity endorsements, self-brand connection and relationship quality by Dwivedi, Abhishek, Johnson, Lester W., McDonald, Robert

    Published in International journal of advertising (03-05-2016)
    “…The extant literature on celebrity endorsement effects largely focuses on the endorsement effects on consumer evaluations of the endorsed brand. The current…”
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    Decision-Making for HIV AIDS Prevention: Altruism and the Moral Norm by Campbell, Gordon E, Johnson, Lester W

    Published in Journal of homosexuality (20-03-2024)
    “…The purpose of this enquiry was to understand how gay men form and maintain their attitudes toward HIV transmission preventative behaviors. Autobiographical…”
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    A Hierarchical Model of Health Service Quality: Scale Development and Investigation of an Integrated Model by Dagger, Tracey S., Sweeney, Jillian C., Johnson, Lester W.

    Published in Journal of service research : JSR (01-11-2007)
    “…This research developed and empirically validated a multidimensional hierarchical scale for measuring health service quality and investigated the scale's…”
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    Predictors of consumers' behaviour to recycle end-of-life garments in Australia by Rotimi, Esther Oluwadamilola Olufemi, Johnson, Lester W., Kalantari Daronkola, Hassan, Topple, Cheree, Hopkins, John

    “…PurposeThe purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward…”
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