Search Results - "Leonidou, Constantinos N."

Sustainable Export Marketing Strategy Fit and Performance by Zeriti, Athina, Robson, Matthew J., Spyropoulou, Stavroula, Leonidou, Constantinos N.

“…Despite the growing global importance of sustainability issues, scant research has examined marketing strategy sustainability issues in international settings…”
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Gray Shades of Green: Causes and Consequences of Green Skepticism by Leonidou, Constantinos N., Skarmeas, Dionysis

“…Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both…”
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When consumers doubt, Watch out! The role of CSR skepticism by Skarmeas, Dionysis, Leonidou, Constantinos N.

“…Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, companies engage in CSR initiatives to make a positive…”
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Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis by Skarmeas, Dionysis, Leonidou, Constantinos N., Saridakis, Charalampos

“…This study shows the value of a set-theoretic comparative technique—namely, fuzzy-set qualitative comparative analysis—as a means to supplement other…”
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Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships by Leonidou, Leonidas C., Talias, Michael A., Leonidou, Constantinos N.

“…The article reports the findings of a study conducted among 151 U.S. export manufacturers of industrial goods regarding their working relationships with…”
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Eco-friendly product development strategy: antecedents, outcomes, and contingent effects by Katsikeas, Constantine S., Leonidou, Constantinos N., Zeriti, Athina

“…Integrating sustainability aspects into product development has long been recognized as a strategic priority for practitioners. Yet the literature reports…”
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“Greening” the marketing mix: do firms do it and does it pay off? by Leonidou, Constantinos N., Katsikeas, Constantine S., Morgan, Neil A.

“…Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the…”
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Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance by Leonidou, Leonidas C., Leonidou, Constantinos N., Fotiadis, Thomas A., Zeriti, Athina

“…Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector…”
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Global marketing in business-to-business contexts: Challenges, developments, and opportunities by Leonidou, Constantinos N., Hultman, Magnus

“…This article introduces the special issue on global marketing in business-to-business contexts. The aim is to advance knowledge on the subject that can…”
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Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy by Leonidou, Leonidas C., Leonidou, Constantinos N., Fotiadis, Thomas A., Aykol, Bilge

“…Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global…”
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Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination by Leonidou, Constantinos N., Gruber, Verena, Schlegelmilch, Bodo B.

“…Environmental sustainability research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of human…”
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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics by Leonidou, Leonidas C., Kvasova, Olga, Leonidou, Constantinos N., Chari, Simos

“…The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and…”
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Research into environmental marketing management: a bibliographic analysis by Leonidou, Constantinos N, Leonidou, Leonidas C

“…Purpose - This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling…”
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Pathways to Civic Engagement with Big Social Issues: An Integrated Approach by Skarmeas, Dionysis, Leonidou, Constantinos N., Saridakis, Charalampos, Musarra, Giuseppe

“…Individual actions designed to address issues of public concern is a common theme in the discourse on how to mobilize resources and target efforts toward…”
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Evaluating the green advertising practices of international firms: a trend analysis by Leonidou, Leonidas C., Leonidou, Constantinos N., Palihawadana, Dayananda, Hultman, Magnus

“…Purpose - Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment…”
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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour by Leonidou, Leonidas C., Leonidou, Constantinos N., Kvasova, Olga

“…With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences…”
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Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Interorganizational Business Relationships by Barnes, Bradley R., Leonidou, Leonidas C., Siu, Noel Y.M., Leonidou, Constantinos N.

“…The authors report the findings of a study conducted among a sample of 202 Hong Kong-based Chinese importing companies regarding their working relationships…”
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Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence by Paparoidamis, Nicholas G., Tran, Huong Thi Thanh, Leonidou, Constantinos N.

“…Intercultural service encounters, in which customers and service employees from different cultures interact, are becoming more common in the market. Despite…”
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Drivers and outcomes of importer adaptation in international buyer–seller relationships by Leonidou, Leonidas C., Palihawadana, Dayananda, Chari, Simos, Leonidou, Constantinos N.

“…Notwithstanding the growing literature on international buyer–seller relationships, limited attention has been given to the crucial role of adaptation in…”
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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior by Leonidou, Leonidas C, Leonidou, Constantinos N, Kvasova, Olga

“…Purpose - The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues…”
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