Search Results - "Lenaerts, Heidi K. L"

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    Explaining the internet usage of SMEs

    Explaining the internet usage of SMEs by Caniëls, Marjolein C. J, Lenaerts, Heidi K. L, Gelderman, Cees J

    Published in Internet research (01-06-2015)
    “…Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues…”
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    Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptance

    Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptance by Canieels, Marjolein CJ, Lenaerts, Heidi KL, Gelderman, Cees J

    Published in Internet research (01-01-2015)
    “…Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues…”
    Get full text
    Journal Article
    Save to List
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