Search Results - "Leigh, Laurence E."

Reliability of Nominal Data Based on Qualitative Judgments by Perreault, William D., Leigh, Laurence E.

“…Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has…”
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Contestability in Deregulated Airline Markets: Some Empirical Tests by LEIGH, LAURENCE E.

“…Fawcett and Farris (1989) argued that contestability theory is no longer applicable to the US airline markets and that the threat of potential entry that…”
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Reliability of Nominal Data Based on Qualitative Judgments by Perreault, William D., Leigh, Laurence E.

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Marketing of nursing education: a case study by Leigh, L E, Frauman, A C

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Reliability Of Nominal Data Based On Qualitative Judgements by Perreault, William D, Leigh, Laurence E

“…Ways of evaluating and improving the quality of judgment-based nominal scale data in applied and scholarly marketing research are addressed. Cohen's (1960,…”
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