Search Results - "Leeflang, P.S.H."

The impact of the introduction and use of an informational website on offline customer buying behavior by van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L., Huizingh, K.R.E.

“…Do customers increase or decrease their spending in response to the introduction of an informational website? To answer this question, this study considers the…”
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Does competitive entry structurally change key marketing metrics? by Kornelis, Marcel, Dekimpe, Marnik G., Leeflang, Peter S.H.

“…To what extent does competitive entry create a structural change in key marketing metrics? New players may just be a temporal nuisance to incumbents, but could…”
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Modelling and marketing: two important concepts and the connection between them by Leeflang, P.S.H, Koerts, J

“…Gives a general definition of the concept of marketing with the end of Tunbergen's division of the elements which form an economy. Provides an additional…”
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A model for the effects of psychological pricing in Gabor–Granger price studies by Wedel, Michel, Leeflang, Peter S.H.

“…We present a model of consumers' price sensitivity that explicitly deals with the existence of so-called psychological price levels or odd prices, i.e. prices…”
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