Search Results - "Leandro Angotti Guissoni"

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market by Azzari, Vitor, Zambaldi, Felipe, Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Scornavacca, Eusebio

“…Drawing on the signaling theory perspective, this study examines the effect of perceived country of origin on brand performance during economic contractions…”
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Customer experience and engagement by Delane Botelho, Leandro Angotti Guissoni

“…The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação…”
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Price and in-store promotions in an emerging market by Guissoni, Leandro Angotti, Sanchez, Juan Machado, Rodrigues, Jonny Mateus

“…Purpose The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales…”
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EXPERIÊNCIA E ENGAJAMENTO DO CLIENTE by Botelho, Delane, Guissoni, Leandro Angotti

“…Em 2018, tivemos a presena de dois professores amplamente citados no tema do congresso: V. Kumar (J. Mack Robinson College of Business, Georgia State…”
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O efeito da distribuição sobre o market share em diferentes canais by Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Crescitelli, Edson

“…Apesar dos avanços nos estudos sobre os efeitos das estratégias de canais de distribuição, a relação entre distribuição e participação de mercado é ainda um…”
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Is category management in small supermarkets worth the effort? by Guissoni, Leandro Angotti, Consoli, Matheus Alberto, Rodrigues, Jonny Mateus

“…Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large…”
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USO DE VIESES COGNITIVOS EM ATIVAÇÕES DE MERCHANDISING E O EFEITO NAS VENDAS NOS SUPERMERCADOS by Avanzi, Dante, Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, D’Andrea, Rafael

“…RESUMO A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de…”
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O efeito da distribuição sobre o market share em diferentes canais by Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Edson Crescitelli

“…Apesar dos avanços nos estudos sobre os efeitos das estratégias de canais de distribuição, a relação entre distribuição e participação de mercado é ainda um…”
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Numeric or weighted distribution? The effect of different channel performance metrics on market share by Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Zambaldi, Felipe, Neves, Marcos Fava

“…Previous studies have found a convex relation between weighted measures of distribution and market share for consumer products in developed economies, while…”
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Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market by Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Zambaldi, Felipe, Neves, Marcos Fava

“…•The degree of convexity of the distribution/share changes across full- and self-service channels.•Self-service stores have a higher degree of convexity than…”
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COGNITIVE BIASES IN MERCHANDISING ACTIVATION AND EFFECT ON SUPERMARKET SALES by Avanzi, Dante, Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, D'Andrea, Rafael

“…Competition among different brands in supermarkets motivates consumer goods companies to develop and implement and activate merchandising materials at the…”
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Cognitive biases in merchandising activation and effect on supermarket sale by Dante Avanzi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Rafael D’Andrea

“…Competition among different brands in supermarkets motivates consumer goods companies to develop and implement and activate merchandising materials at the…”
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Varejo: competitividade e inovação by Delane Botelho, Leandro Angotti Guissoni

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VAREJO: COMPETITIVIDADE E INOVAÇÃO by BOTELHO, DELANE, GUISSONI, LEANDRO

“…An introduction to the Fórum de Varejo (Retail Forum) including a reflection about the challenges involving competitiveness and innovation in the field,…”
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Cognitive biases in merchandising activation and effect on supermarket sales/USO DE VIESES COGNITIVOS EM ATIVACOES DE MERCHANDISING E O EFEITO NAS VENDAS NOS SUPERMERCADOS/El uso de sesgos cognitivos en activaciones de merchandising y su efecto en las ventas en supermercados by Avanzi, Dante, Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, D'Andrea, Rafael

“…Competition among different brands in supermarkets motivates consumer goods companies to develop and implement and activate merchandising materials at the…”
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O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados by Dante Avanzi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Rafael D'Andrea

“…A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda…”
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O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados by Dante Avanzi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Rafael D'Andrea

“…A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda…”
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O EFEITO DA DISTRIBUIÇÃO SOBRE O MARKET SHARE EM DIFERENTES CANAIS/The effect of distribution on market share in different channels/El efecto de la distribución sobre el market share en diferentes canales by Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Crescitelli, Edson

“…Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little…”
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Is category management in small supermarkets worth the effort?/Gerenciamento por categorias em pequenos supermercados compensa o esforco?/?Gestion de categorias en minimercados vale la pena el esfuerzo? by Guissoni, Leandro Angotti, Consoli, Matheus Alberto, Rodrigues, Jonny Mateus

“…Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large…”
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O EFEITO DA DISTRIBUIÇÃO SOBRE O MARKET SHARE EM DIFERENTES CANAIS/The effect of distribution on market share in different channels/El efecto de la distribución sobre el market share en diferentes canales by Guissoni, Leandro Angotti, Rodrigues, Jonny Mateus, Crescitelli, Edson

“…Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little…”
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