Search Results - "Le, Tri Dinh"
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Engaging users on university Facebook pages: insights from the uses and gratifications theory and post characteristics
Published in Cogent social sciences (31-12-2024)“…This study examines how post characteristics impact user engagement on university Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over…”
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Influence of music congruity and celebrity image in music video marketing on Vietnamese consumers’ brand-related outcomes
Published in Ho Chi Minh City Open University Journal of Science - Social Sciences (Online) (21-06-2022)“…Although of the potential growth of music video marketing in Vietnam, rare research explores its effectiveness in branding. This study examines the influence…”
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Factors influencing the trust of young customers while using e-commerce websites
Published in Ho Chi Minh City Open University Journal of Science - Economics and Business Administration (09-03-2020)“…Internet shopping is now enjoying its prevalence and rapid development in Vietnam. One of factors could be high barrier for this development is consumers’…”
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The impact of legal environment on business success through the practices of corporate social responsibility
Published in Management science letters (2020)Get full text
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Anonymous online community, brand engagement and word-of-mouth in the higher education context
Published in Ho Chi Minh City Open University Journal of Science - Economics and Business Administration (20-06-2022)“…This study examines the influences of Online Interaction Propensity in university confessions pages, Attitude toward participating in university confessions…”
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Socially responsible human resources management and employee retention: The roles of shared value, relationship satisfaction, and servant leadership
Published in Journal of cleaner production (15-08-2023)“…This study contributes to the growing body of research that focuses on the role of socially responsible human resource management (SR-HRM) and its effect on…”
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Service quality in higher education: Applying HEdPERF scale in Vietnamese universities
Published in Ho Chi Minh City Open University Journal of Science - Social Sciences (Online) (29-06-2021)“…As the higher education sector is more competitive and globalized, service quality and student satisfaction are increasingly essential and attract more…”
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Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
Published in African journal of hospitality, tourism and leisure (01-06-2024)“…This study aims to investigate how consumer-celebrity match impacts brand engagement and loyalty in the hospitality industry with an effort to understand…”
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Development of Parking System for Smart Cities using LoRaWAN, Blockchain, and Deep Learning
Published in 2023 International Conference on Advanced Technologies for Communications (ATC) (19-10-2023)“…Nowadays, data among smart parking lots are susceptible to tampering, while an enormous amount of data is exchanged among multiple stakeholders, increasing…”
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Conference Proceeding -
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Blockchain-based Reconfiguration Management For Smart City Architecture
Published in 2024 9th International Conference on Integrated Circuits, Design, and Verification (ICDV) (06-06-2024)“…In recent years, Blockchain technology has earned significant consideration from the smart cities developer community due to its ability to provide security,…”
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Conference Proceeding -
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Các nhân tố ảnh hưởng đến sự hài lòng của nhà đầu tư trên địa bàn tỉnh Bến Tre
Published in Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh- Kinh tế và Quản trị kinh doanh (bản điện tử) (24-03-2023)“…Tính đến năm 2019, tổng số doanh nghiệp đầu tư đang hoạt động trên địa bàn tỉnh Bến Tre là 3,343 doanh nghiệp, đăng ký tổng số vốn trên 29,000 tỷ đồng. Với sự…”
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Mối quan hệ giữa hành vi đồng tạo sinh giá trị, sự hài lòng và lòng trung thành của khách hàng lĩnh vực y tế
Published in Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh- Kinh tế và Quản trị kinh doanh (bản điện tử) (12-01-2021)“…Nghiên cứu được tiến hành để làm rõ tính liên quan giữa hành vi đồng tạo sinh giá trị, sự hài lòng và lòng trung thành của khách hang trong lĩnh vực y tế. Hành…”
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The relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry
Published in Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh- Kinh tế và Quản trị kinh doanh (bản điện tử) (01-01-2021)“…The study aims to investigate the relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry. Value co-creation…”
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Journal Article