Search Results - "Le, Tri D."

Information sought by prospective students from social media electronic word-of-mouth during the university choice process by Le, Tri D., Dobele, Angela R., Robinson, Linda J.

“…Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on…”
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Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam by Bui, Thanh Thanh, Tran, Quang Tri, Alang, Tho, Le, Tri D.

“…This study aims to understand the impact of perceived values of digital content marketing (DCM) on consumer's experiential evaluations. It also explores the…”
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Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern by Le, Tri D, Tran, Hoang Duc, Hoang, Thi Que Huong

“…With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development…”
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Choice Factors When Vietnamese High School Students Consider Universities: A Mixed Method Approach by Le, Tri D., Le, Nhi V., Nguyen, Tan T., Tran, Khoa T., Hoang, Huong Q.

“…Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student…”
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Participating anonymous online student communities and university brand relationship outcomes by Le, Tri D., Le, Linh, Phan, Quynh, Tran, Khoa T., Nguyen, Phuong

“…Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect…”
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Influence of WOM and content type on online engagement in consumption communities: The information flow from discussion forums to Facebook by Le, Tri D.

“…PurposeThe purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on…”
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Understanding high school students use of choice factors and word-of-mouth information sources in university selection by Le, Tri D., Robinson, Linda J., Dobele, Angela R.

“…University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this…”
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Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics by Le, Tri D., Kieu, Tai Anh

“…PurposeConsumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly…”
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eWOM processing from receiver perspective: Conceptualising the relationships by Le, Tri D., Robinson, Linda J., Dobele, Angela R.

“…Electronic word‐of‐mouth (eWOM) communication is considered an important source of information for consumers. In existing frameworks and empirical studies,…”
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WOM source characteristics and message quality: the receiver perspective by Le, Tri D, Dobele, Angela R, Robinson, Linda J

“…Purpose Word-of-mouth (WOM) literature has identified the roles of source and message in WOM influence, but the relationship between them is yet to be…”
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Word‐of‐mouth information processing routes: The mediating role of message and source characteristics by Le, Tri D., Robinson, Linda J., Dobele, Angela R.

“…This study investigates word‐of‐mouth (WOM) information processing routes from active WOM seeking behaviour. Employing the elaboration likelihood model (ELM),…”
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Ethical Consumption in Vietnam: An Analysis of Generational Cohorts and Gender by Tri D. LE, Phuong Ngoc Duy NGUYEN, Tai Anh KIEU

“…Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general…”
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Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z by NGUYEN Thi Quynh Trang, LE Tri D.

“…Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore,…”
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The Distribution of Information Sources within the University Selection Decision-Making Process: A Longitudinal Study by LE Tri D., NGUYEN Tan T., NGUYEN Phuong N.D., NGUYEN Thi Quynh Trang

“…Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential…”
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Influence of WOM and content type on online engagement in consumption communities by Le, Tri D

“…Purpose The purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on…”
Get full text

Ethically minded consumer behaviour in Vietnam by Le, Tri D, Kieu, Tai Anh

“…Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly…”
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Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z by NGUYEN, Thi Quynh Trang, LE, Tri D

“…Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore,…”
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The Distribution of Information Sources within the University Selection Decision-Making Process: A Longitudinal Study by LE, Tri D, NGUYEN, Tan T, NGUYEN, Phuong N.D, NGUYEN, Thi Quynh Trang

“…Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential…”
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Ethical Consumption in Vietnam: An Analysis of Generational Cohorts and Gender by LE, Tri D, NGUYEN, Phuong Ngoc Duy, KIEU, Tai Anh

“…Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general…”
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