Search Results - "Laverie, Debra"

Learning by Tweeting: Using Twitter as a Pedagogical Tool by Rinaldo, Shannon B., Tapp, Suzanne, Laverie, Debra A.

“…Marketing professionals use Twitter extensively for communicating with and monitoring customers, for observing competitors, and for analyzing chatter…”
Get full text

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being by Pai, Chu-Yen, Laverie, Debra, Hass, Ashley

“…Global luxury markets are thriving, and many consumers love purchasing luxury goods. Meanwhile, the public concern for sustainability is at an all-time high…”
Get full text

Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System by Anderson, Kelley Cours, Hansen, Hans, Laverie, Debra

“…This study explores how technology attains agency in a service system. By applying a systems view through the lenses of service-dominant logic and…”
Get full text

The Interplay between Advertising and Society: An Historical Analysis by McDonald, Robert E., Laverie, Debra A., Manis, Kerry T.

“…As society has become more diverse and inclusive, so do the images portrayed in advertising. Using an historical research method, we gather data on political,…”
Get full text

Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers' Brands by Badrinarayanan, Vishag, Laverie, Debra A.

“…Retail salespeople represent an important link for manufacturers in communicating value propositions to retail customers and for implementing target market…”
Get full text

Experiential Learning: A Study of Simulations as a Pedagogical Tool by Laverie, Debra A., Hass, Ashley, Mitchell, Corky

“…Experiential learning is an effective way to involve students in learning by doing. By using marketing simulations, a dynamic learning experience is created…”
Get full text

SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC by Shah, Purvi, Laverie, Debra A., Madhavaram, Sreedhar

“…Teaching portfolios are often used by educators to provide a comprehensive view of their pedagogy for evaluative and/or developmental purposes. That is,…”
Get full text

The Role of Manufacturers' Salespeople in Inducing Brand Advocacy by Retail Sales Associates by Badrinarayanan, Vishag, Laverie, Debra A.

“…As retail sales associates play a critical role in influencing in-store customer decisions by providing brand recommendations, manufacturers attempt to use a…”
Get full text

DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS by Shah, Purvi, Madhavaram, Sreedhar, Laverie, Debra A.

“…Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a…”
Get full text

"LET'S BE INDEPENDENT TOGETHER": ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS by Hass, Ashley, Laverie, Debra A., Cours Anderson, Kelley

“…Marketing faculty face a complex challenge in preparing students for the modern marketplace. Today, marketing roles require creativity, problem-solving,…”
Get full text

Toward Understanding New Sales Employees' Participation in Marketing-Related Technology: Motivation, Voluntariness, and Past Performance by Levin, Michael A., Hansen, Jared M., Laverie, Debra A.

“…Firms want sales representatives to use social media technologies to connect with relational partners, including customers, suppliers, and other employees. As…”
Get full text

Developing Pedagogical Competence: Issues and Implications for Marketing Education by Madhavaram, Sreedhar, Laverie, Debra A.

“…Competence in pedagogy and research is the sine qua non of marketing educators’ careers. However, there is evidence in the literature that marketing academics…”
Get full text

Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications by Arnett, Dennis B, Laverie, Debra A, Meiers, Amanda

“…The information that a retailer’s name communicates to consumers can be a source of competitive advantage for many retailers. Indeed, retailers develop a kind…”
Get full text

Brand choice via incidental social media exposure by Humphrey Jr, William F., Laverie, Debra A., Rinaldo, Shannon B.

“…Purpose The paper seeks to establish the effectiveness of social media advertising and participation by brands through incidental exposure. Using experimental…”
Get full text

Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing by Dodd, Tim H., Laverie, Debra A., Wilcox, James F., Duhan, Dale F.

“…The decision to consume wine has been associated with variables such as product involvement, variety seeking, demographic characteristics, experience, and…”
Get full text

A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit by Arnett, Dennis B., Laverie, Debra A., Wilcox, James B.

“…One resource that has been identified as a valuable source of competitive advantage is the equity associated with an organisation's brands. Organisations…”
Get full text

Group-based assessment as a dynamic approach to marketing education by Bicen, Pelin, Laverie, Debra A

“…Assessment is a prominent issue in education today. However, assessment of learning often occurs only at the end of the semester to satisfy accreditation…”
Get full text

Reexamination and Extension of Kleine, Kleine, and Kernan's Social Identity Model of Mundane Consumption: The Mediating Role of the Appraisal Process by Laverie, Debra A., Kleine III, Robert E., Kleine, Susan Schultz

“…Solomon (1983) proposed that products, as social stimuli, influence reflected appraisals. Appraisals, in turn, influence self‐definition. Kleine, Kleine, and…”
Get full text

Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency by Laverie, Debra A., McDonald, Robert E.

“…The nonprofit sector is an important part of the economic system, one that relies heavily on volunteer labor. Understanding higher participation levels among…”
Get full text

In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions by Anderson, Kelley Cours, Laverie, Debra A.

“…Virtual reality (VR) is an exciting technology that offers great promise as a novel promotional tool. The notion that promotional tools can signal brand…”
Get full text