Search Results - "Laskaris, Nikos A."
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NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour
Published in Scientific data (03-08-2023)“…Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers’ behavioural responses to specific…”
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Journal Article -
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RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing
Published in Brain informatics (16-09-2022)“…Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups…”
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Journal Article -
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A Riemannian Geometry Approach to Reduced and Discriminative Covariance Estimation in Brain Computer Interfaces
Published in IEEE transactions on biomedical engineering (01-01-2020)“…Objective: Spatial covariance matrices are extensively employed as brain activity descriptors in brain computer interface (BCI) research that, typically,…”
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An error-aware gaze-based keyboard by means of a hybrid BCI system
Published in Scientific reports (04-09-2018)“…Gaze-based keyboards offer a flexible way for human-computer interaction in both disabled and able-bodied people. Besides their convenience, they still lead to…”
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Journal Article -
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Revisiting Riemannian geometry-based EEG decoding through approximate joint diagonalization
Published in Journal of neural engineering (01-12-2022)“…The wider adoption of Riemannian geometry in electroencephalography (EEG) processing is hindered by two factors: (a) it involves the manipulation of complex…”
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Journal Article -
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Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing
Published in Frontiers in neuroergonomics (17-05-2021)“…Fueled by early success stories, the neuromarketing domain advanced rapidly during the last 10 years. As exciting new techniques were being adapted from…”
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MEG Tomography of Human Cortex and Brainstem Activity in Waking and REM Sleep Saccades
Published in Cerebral cortex (New York, N.Y. 1991) (01-01-2004)“…We recorded the magnetoencephalographic (MEG) signal from three subjects before, during and after eye movements cued to a tone, self-paced, awake and during…”
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Reconstructing EOG From EEG Timeseries: A Spatial Filtering Approach
Published in 2021 43rd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC) (01-11-2021)“…Unobtrusive mental state monitoring based on neurosphysiological signals has seen thriving developments over the past decade, with a wide area of applications,…”
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Conference Proceeding Journal Article -
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sup.RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing
Published in Brain informatics (01-12-2022)“…Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups…”
Get full text
Journal Article -
10
R NeuMark: A Riemannian EEG Analysis Framework for Neuromarketing
Published in Brain informatics (16-09-2022)“…Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups…”
Get full text
Journal Article -
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Decoding Consumer Behavior: A Neuroscientific Exploration of Personality Traits Through EEG Functional Connectivity
Published in 2024 32nd European Signal Processing Conference (EUSIPCO) (26-08-2024)“…Neuromarketing traditionally focuses on aspects such as product selection, brand perception, and advertisement assessment. However, the investigation of…”
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Conference Proceeding -
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Assessing Video Advertising Engagement via Nonlinear Intersubject Correlation Analysis of EEG and Eye Tracking Dynamics
Published in 2024 32nd European Signal Processing Conference (EUSIPCO) (26-08-2024)“…A novel framework for assessing engagement through video commercials is presented. Deviating from the current approaches, here we cast the problem as nonlinear…”
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Conference Proceeding -
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Querying functional brain connectomics to discover consistent subgraph patterns
Published in 13th IEEE International Conference on BioInformatics and BioEngineering (01-11-2013)“…Dynamic recordings of functional activity maps can naturally and efficiently be represented in the form of functional/effective connectivity networks. New…”
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Conference Proceeding