Technology reliance strategy in a globally competitive environment: Empirical investigation and managerial implications
In the current turbulent business environment, the need to develop and implement a technology strategy--embracing both product and process technologies--and to properly evaluate its impact on performance is increasingly important to firm success. Accordingly, firms have little choice but to concentr...
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| Format: | Dissertation |
| Language: | English |
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ProQuest Dissertations & Theses
01-01-1995
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| Online Access: | Get full text |
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| Summary: | In the current turbulent business environment, the need to develop and implement a technology strategy--embracing both product and process technologies--and to properly evaluate its impact on performance is increasingly important to firm success. Accordingly, firms have little choice but to concentrate their energies on increasing both product and process technology asset bases. However, firms are increasingly unable simultaneously to develop internally all of the product and process technologies they need. Because of the competitive imperative to keep up with both types of technologies, such firms must consider acquisition of technology from other firms. The impact of this mix of internal and external sources of product and process technology on business success is the focus of this research. This research empirically examines the technology strategies of multinational firms operating in the U.S. market. The findings from this sample suggest that external reliance on product and process technologies has a negative impact on firm success. Furthermore, the findings suggest that the degree of product protection, the importance of technology to the firm, and the geographical distance of key functions from each other, may moderate the role for technology strategy on firm success. Also, the findings suggest that the resources available to the firm, the dominance of the product design, and the degree of product protection may have a direct impact on firm success. Finally, the findings suggest that the linkage among technology strategy, certain firm and environmental variables, and firm success varies, depending on whether strategic or marketing measures of firm success are utilized. |
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| ISBN: | 9798209088394 |