Search Results - "Lamar Reams"
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Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?
Published in Journal of Applied Marketing Theory (01-03-2018)“…The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular,…”
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Journal Article -
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Who's the main attraction? Star power as a determinant of Ultimate Fighting Championship pay-per-view demand
Published in European sport management quarterly (15-03-2017)“…Research Question: In recent years, global mixed martial arts organization Ultimate Fighting Championship (UFC) has experienced ups and downs with respect to…”
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Journal Article -
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Athletic Ticket Pricing in the Collegiate Environment
Published in Journal of intercollegiate sport (01-06-2017)“…As pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite…”
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Journal Article -
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An analysis of the involvement and motives of Ultimate Fighting Championship pay-per-view consumers
Published 01-01-2012“…The constructs of involvement and motivation are both noted in the consumer behavior and sport marketing literature as being significant contributors to the…”
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Dissertation
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5
An analysis of the involvement and motives of Ultimate Fighting Championship pay-per-view consumers
“…The constructs of involvement and motivation are both noted in the consumer behavior and sport marketing literature as being significant contributors to the…”
Get full text
Dissertation