Search Results - "Kurdi, Barween Al"

Factors affecting social networks acceptance: An extension to the technology acceptance model using PLS-SEM and Machine Learning Approach by Alshurideh, Muhammad Turki, Kurdi, Barween Al

“…Once the university started using social media more, the researchers started focusing more on how social media applications were being adopted and what…”
Get full text

Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services by Hasan, Omar, McColl, Julie, Pfefferkorn, Tom, Hamadneh, Samer, Alshurideh, Muhammad, Kurdi, Barween Al

“…The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service…”
Get full text

Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan by Alshurideh, Muhammad Turki, Anagreh, Suhaib, Tariq, Emad, Hamadneh, Samer, Alzboun, Nidal, Kurdi, Barween Al, Al-Hawary, Sulieman Ibraheem Shelash

“…This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528…”
Get full text

How metaverse can enhance customer awareness, interest, engagement and experience: A practical study by Alshurideh, Muhammad, Kurdi, Barween Al, Al-Gasaymeh, Anwar, Abuhashesh, Mohammad, Jdaitawi, Asma, Alzoubi, Haitham M., Hamadneh, Samer, Alquqa, Enass

“…The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction…”
Get full text

Factors affecting team social networking and performance: The moderation effect of team size and tenure by Kurdi, Barween Al, Alshurideh, Muhammad Turki, Akour, Iman, Alzoubi, Haitham M., Obeidat, Zaid Mohammad, Hamadneh, Samer, Joghee, Shanmugan

“…As it derives from information technology, the internet revolution, and their consequences for business operations, social networking has received wide…”
Get full text

Employee retention and organizational performance: Evidence from banking industry by Kurdi, Barween Al, Alshurideh, Muhammad, afaishat, Tayseer Al

Get full text

Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective by Alshurideh, Muhammad, Jdaitawi, Asma, Sukkari, Lilana, Al-Gasaymeh, Anwar, Alzoubi, Haitham M., Damra, Yousef, Yasin, Sara, Kurdi, Barween Al, Alshurideh, Hevron

“…The widespread adoption of artificial intelligence (AI) technologies, including ChatGPT, into education, has become a focal point of attention in recent years…”
Get full text

Predicting the actual use of m-learning systems: a comparative approach using PLS-SEM and machine learning algorithms by Alshurideh, Muhammad, Al Kurdi, Barween, Salloum, Said A., Arpaci, Ibrahim, Al-Emran, Mostafa

“…Despite the plethora of m-learning acceptance studies, few have tackled the importance of examining the actual use of m-learning systems from the lenses of…”
Get full text

Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation by Alzoubi, Haitham, Alshurideh, Muhammad, Kurdi, Barween Al, Akour, Iman, Azi, Ramsha

“…The purpose of this study is to explore the marketing strategies for the introduction of Beacons technology applications (BLE) technology in businesses and how…”
Get full text

Using Machine Learning Algorithms to Predict People's Intention to Use Mobile Learning Platforms During the COVID-19 Pandemic: Machine Learning Approach by Akour, Iman, Alshurideh, Muhammad, Al Kurdi, Barween, Al Ali, Amel, Salloum, Said

“…Mobile learning has become an essential instruction platform in many schools, colleges, universities, and various other educational institutions across the…”
Get full text

IoT for Smart Cities: Machine Learning Approaches in Smart Healthcare—A Review by Ghazal, Taher M., Hasan, Mohammad Kamrul, Alshurideh, Muhammad Turki, Alzoubi, Haitham M., Ahmad, Munir, Akbar, Syed Shehryar, Al Kurdi, Barween, Akour, Iman A.

“…Smart city is a collective term for technologies and concepts that are directed toward making cities efficient, technologically more advanced, greener and more…”
Get full text

Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM by AlHamad, MAhmad Qasim Mohammad, Akour, Iman, Alshurideh, Muhammad, Al-Hamad, Asma Qassem, Kurdi, Barween Al, Alzoubi, Haitham

“…Technology-based education is the modern-day medium that is widely being used by teachers and their students to exchange information over applications based on…”
Get full text

Antecedents and consequences of relationship quality in pharmaceutical industries: A structural equation modelling approach by Alshurideh, Muhammad Turki, Al Kurdi, Barween, Almomani, Hamzeh, Obeidat, Zaid Mohammad, Masa'deh, Ra'ed

“…This study aims to investigate the antecedents and consequences of relationship quality in the Jordanian pharmaceutical industry. A convenience sampling…”
Get full text

Factors Affecting the Use of Smart Mobile Examination Platforms by Universities’ Postgraduate Students during the COVID-19 Pandemic: An Empirical Study by Alshurideh, Muhammad Turki, Al Kurdi, Barween, AlHamad, Ahmad Qasim, Salloum, Said A., Alkurdi, Shireen, Dehghan, Ahlam, Abuhashesh, Mohammad, Masa’deh, Ra’ed

“…Recent years have seen an increasingly widespread use of online learning technologies. This has prompted universities to make huge investments in technology to…”
Get full text

The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning by Al Kurdi, Barween, Alshurideh, Muhammad, Alnaser, Ahmad

Get full text

Adopting smart supply chain and smart technologies to improve operational performance in manufacturing industry by Lee, Khai Loon, Wong, Sze Yun, Alzoubi, Haitham M., Al Kurdi, Barween, Alshurideh, Muhammad Turki, El Khatib, Mounir

“…The manufacturing industry plays a crucial role in the economy of many countries, but there is a lack of expertise in implementing smart supply chains and…”
Get full text

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention by Kurdi, Barween Al, Alshurideh, Muhammad, Akour, Iman, Tariq, Emad, AlHamad, Ahmad, Alzoubi, Haitham M.

“…Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study…”
Get full text

Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia by Tirumalaisamy, Vikneswary, Vasudevan, Asokan, Balakrishnan, Rajani, Mohammad, Suleiman Ibrahim Shelash, Vasumathi, A., Al-Adwan, Ahmad Samed, Al Kurdi, Barween

“…This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires…”
Get full text

The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets by Kurdi, Barween Al, Alshurideh, Muhammad, Akour, Iman, Alzoubi, Haitham M., Obeidat, Bader, AlHamad, Ahmad

“…As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their…”
Get full text

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls by Al Kurdi, Barween, Nawaiseh, Aram, Alshurideh, Muhammad, Al-Ahmed, Hind, Al-Sulaiti, Khalid, Allozi, Yaser, Alzoubi, Haitham M., Ahmed, Gouher, Alshaketheep, Khaled

“…The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor…”
Get full text