Search Results - "Kunz, Werner H."

Brave new world: service robots in the frontline by Wirtz, Jochen, Patterson, Paul G, Kunz, Werner H, Gruber, Thorsten, Lu, Vinh Nhat, Paluch, Stefanie, Martins, Antje

“…Purpose The service sector is at an inflection point with regard to productivity gains and service industrialization similar to the industrial revolution in…”
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How mobile payment influences the overall store price image by Falk, Tomas, Kunz, Werner H., Schepers, Jeroen J.L., Mrozek, Alexander J.

“…The study here is one of the first to consider how mobile payment and basket price judgments affect shoppers' overall price image of retail stores (OSPI). The…”
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Creators, multipliers, and lurkers: who contributes and who benefits at online review sites by Munzel, Andreas, H. Kunz, Werner

“…Purpose – As the internet has become an increasingly relevant communication and exchange platform, social interactions exist in multiple forms. The research…”
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Does the host match the content? A taxonomical update on online consumption communities by Breitsohl, Jan, Kunz, Werner H., Dowell, David

“…This article proposes a taxonomy of online consumption communities in order to address this rather ambiguously conceptualised research field. Specifically,…”
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Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications by Yoganathan, Vignesh, Osburg, Victoria-Sophie, H. Kunz, Werner, Toporowski, Waldemar

“…The rise of humanoid robots in hospitality services accelerates the need to understand related consumer reactions. Four scenario-based experiments, building on…”
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Commentary: Company Innovativeness: A Radically New Perspective on an Old Concept by Kunz, Werner H.

“…The article highlights misconceptions around the concept of innovativeness and argues for a broader understanding that encompasses both inward and…”
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Corporate Digital Responsibility in Service Firms and Their Ecosystems by Wirtz, Jochen, Kunz, Werner H., Hartley, Nicole, Tarbit, James

“…Digitization, artificial intelligence, and service robots carry serious ethical, privacy, and fairness risks. Using the lens of corporate digital…”
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Living and working with service robots: a TCCM analysis and considerations for future research by De Keyser, Arne, Kunz, Werner H

“…PurposeService robots are now an integral part of people's living and working environment, making service robots one of the hot topics for service researchers…”
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Service robots, agency and embarrassing service encounters by Pitardi, Valentina, Wirtz, Jochen, Paluch, Stefanie, Kunz, Werner H

“…PurposeExtant research mainly focused on potentially negative customer responses to service robots. In contrast, this study is one of the first to explore a…”
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Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps? by Lu, Vinh Nhat, Wirtz, Jochen, Kunz, Werner H, Paluch, Stefanie, Gruber, Thorsten, Martins, Antje, Patterson, Paul G

“…PurposeRobots are predicted to have a profound impact on the service sector. The emergence of robots has attracted increasing interest from business scholars…”
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Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing by Kunz, Werner H., Wirtz, Jochen

“…PurposeDespite all the recent achievements in the field of interactive marketing and artificial intelligence (AI), it is important to consider the ethical…”
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Future service technologies: is service research on track with business reality? by Kunz, Werner H., Heinonen, Kristina, Lemmink, Jos G.A.M.

“…Purpose Service technologies are transforming the business landscape rapidly. This paper aims to explore the current scope of research in regard to emerging…”
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Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services by Osburg, Victoria-Sophie, Yoganathan, Vignesh, Kunz, Werner H., Tarba, Shlomo

“…Advances in artificial intelligence (AI) are increasingly enabling firms to develop services that utilize autonomous vehicles (AVs). Yet, there are significant…”
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After the revolution – new chances for service research in a digital world by Kunz, Werner H, Walsh, Gianfranco

“…PurposeDigital media has revolutionized societies and changed forever how we do business. This paper aims to determine the current scope of service research in…”
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Toward a deeper understanding of service marketing: The past, the present, and the future by Kunz, Werner H., Hogreve, Jens

“…The authors investigate the intellectual pillars of service marketing and its evolution through key subareas during 1992–2009 using a citation-based approach…”
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Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory by Hsieh, Jung-Kuei, Kunz, Werner H., Wu, Ai-Yun

“…PurposeThis study aims to investigate the factors that affect an audience's purchase decisions on a new type of social media, namely live video streaming…”
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Adapting Behavioral Interventions for Social Media Delivery by Pagoto, Sherry, Waring, Molly E, May, Christine N, Ding, Eric Y, Kunz, Werner H, Hayes, Rashelle, Oleski, Jessica L

“…Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals--a trend called…”
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Digital transformation: A multidisciplinary perspective and future research agenda by Paul, Justin, Ueno, Akiko, Dennis, Charles, Alamanos, Eleftherios, Curtis, Lucill, Foroudi, Pantea, Kacprzak, Agnieszka, Kunz, Werner H., Liu, Jonathan, Marvi, Reza, Nair, Sree Lekshmi Sreekumaran, Ozdemir, Ozlem, Pantano, Eleonora, Papadopoulos, Thanos, Petit, Olivia, Tyagi, Sapna, Wirtz, Jochen

“…Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the…”
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ChatGPT and service: opportunities, challenges, and research directions by Sigala, Marianna, Ooi, Keng-Boon, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Dwivedi, Yogesh K., Kunz, Werner H., Letheren, Kate, Mishra, Anubhav, Russell-Bennett, Rebekah, Wirtz, Jochen

“…PurposeSince its inception, ChatGPT has been disruptively transforming how businesses operate along the whole value chain. The service sector is no exception…”
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The Influence of Childhood Engagement in the Context of Hospitality Service Failure Evaluation by Papen, Marie-Christin, Siems, Florian U., Kunz, Werner H.

“…Marketing research shows that customer relationship management can reduce consequences of service failures. The question is how long a former customer…”
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