Search Results - "Kucuk, S."

Consumer Brand Hate: Steam rolling whatever I see by Kucuk, S. Umit

“…This study aims to investigate negative consumer‐brand relationships by developing a “Brand Hate” concept. A hierarchical Brand Hate model is theoretically…”
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Macro-level antecedents of consumer brand hate by Kucuk, S. Umit

“…Purpose This study aims to discuss the antecedent roles that corporate social responsibility and consumer complaints perform in consumer brand hate and…”
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Reverse (brand) anthropomorphism: the case of brand hitlerization by Kucuk, S. Umit

“…Purpose Although marketer-generated brand anthropomorphism impacts on positive company returns is studied broadly, consumer-generated brand anthropomorphisms…”
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Exploring the Legality of Consumer Anti-branding Activities in the Digital Age by Kucuk, S. Umit

“…The importance of "brand dilution" is changing with the rise in internet-mediated consumer power and increasing consumer involvement in the brand identity and…”
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Anti-branding on the internet by Krishnamurthy, Sandeep, Kucuk, S. Umit

“…Anti-brand web sites are online spaces that focus negative attention on a specific targeted brand. Although anti-consumption movements on the internet have…”
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Consumerism in the Digital Age by Kucuk, S. Umit

“…This paper discusses "digital consumerism," which is the application of traditional concepts of consumerism to consumer vulnerabilities in digital markets. The…”
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An analysis of consumer power on the Internet by Umit Kucuk, S., Krishnamurthy, Sandeep

“…The industrial revolution was to manufacturers what the digital revolution is to consumers. What we are seeing today is a renegotiation of the relationships…”
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A semiotic analysis of consumer-generated antibranding by Kucuk, S. Umit

“…This study is a semiotic analysis of consumer-generated antibranding efforts and reveals tacit semiotic rules used by digital antibranders. A broad theoretical…”
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Brand bullying: from stressing to expressing by Kucuk, S. Umit, Aledin, Samil A

“…Purpose This study aims to investigate a neglected phenomenon, conceptualized as “brand-bullying.” The study aims at defining the brand bullying phenomena with…”
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Negative Double Jeopardy: The role of anti-brand sites on the internet by Kucuk, S Umit

“…This study discusses the role of anti-brand websites and their importance in markets within a new conceptualisation—Negative Double Jeopardy (NDJ): ‘the most…”
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The diagnostic value of immunohistochemistry in the typing of renal tumors with eosinophylic cytoplasma by Kucuk, S, Akpolat, N

“…In this study, we aimed to review the diagnostic approach to eosinophilic cell renal neoplasms by light microscopy and immunohistochemical techniques. In this…”
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Creep behavior of human knee joint determined with high-speed biplanar video-radiography and finite element simulation by Uzuner, S., Kuntze, G., Li, L.P., Ronsky, J.L., Kucuk, S.

“…Creep and relaxation of knee cartilage and meniscus have been extensively studied at the tissue level with constitutive laws well established. At the joint…”
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Negative Double Jeopardy revisited: A longitudinal analysis by Kucuk, S Umit

“…The Double Jeopardy concept indicates that strong brands have many advantages over weak brands. However, strong brands might also have some disadvantages over…”
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Developing a theory of brand hate: Where are we now? by Kucuk, S. Umit

“…This paper discusses the similarities and differences between the antecedents and consequences of the brand hate studies done to date. The literature review…”
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Consumer empowerment model: from unspeakable to undeniable by Umit Kucuk, S.

“…Purpose - Although consumer sophistication and empowerment is on the rise as a result of the digital revolution, there is insufficient academic exploration…”
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Can distribution explain double jeopardy patterns? by Umit Kucuk, S

“…Purpose - The purpose of this paper is to provide clear insights into the influence of product availability, and thus distribution on double jeopardy (DJ)…”
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The role of the Internet on free-riding: An exploratory study of the wallpaper industry by Umit Kucuk, S., Maddux, Robert C.

“…This study discusses the role of the Internet on possible free-riding activities for product categories where retail services are a critical part of the…”
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DR-70: a promising biomarker for the detection of lung cancer by G. Ozgul, A. Koc, D. Turan, S. Kucuk, S. Ozsoy, K. Baydili, E. Guler, M. Ozgul, Z. Kansu, E. Seyhan

“…OBJECTIVE: Lung cancer (LC) is characterized by an aggressive phenotype with a high mortality rate, early metastasis,and proliferation rate. Treatment options…”
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Push-based brand awareness: the role of product availability and in-store merchandising by Umit Kucuk, S.

“…This study introduces a new brand awareness conceptualization; 'push-based brand awareness' in the light of available retailing, distribution, and branding…”
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Resale Price Maintenance (RPM): The U.S. and E.U. perspectives by Umit Kucuk, S., Timmermans, Harry J.P.

“…Resale Price Maintenance (RPM) is an important and very controversial pricing practice that describes attempts by upstream suppliers (often manufacturers) to…”
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