Search Results - "Kozlova, Nelli"
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Prospects for using charity lotteries in social marketing [version 2; peer review: 2 approved]
Published in F1000 research (2022)“…Background: The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in…”
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Journal Article -
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Prospects for using charity lotteries in social marketing [version 1; peer review: 1 approved, 1 approved with reservations]
Published in F1000 research (2022)“…Background: The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in…”
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Journal Article -
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Consumers' behavior in conversational commerce marketing based on messenger chatbots [version 1; peer review: 2 approved with reservations]
Published in F1000 research (2022)“…Background: The increasing penetration of smartphones and the Internet in developing countries caused the rise of e-retail. Conversational commerce is highly…”
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Journal Article -
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PROSPECTS FOR ARTIFICIAL INTELLIGENCE IMPLEMENTATION TO DESIGN PERSONALIZED CUSTOMER ENGAGEMENT STRATEGIES
Published in Journal of legal, ethical and regulatory issues (01-01-2021)“…The rise of e-commerce and the explosion of digital shopper data with the advent of advanced Artificial Intelligence (AI) solutions are changing the landscape…”
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Journal Article