Search Results - "Kozlova, Nelli"

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    Prospects for using charity lotteries in social marketing [version 2; peer review: 2 approved] by Evgenievich Barykin, Sergey, Bozhuk, Svetlana, Kozlova, Nelli, Krasnostavskaia, Nataliia, Mehta, Reena, Vinokurov, Stepan, Nimenia, Inga, Vasilievna Kapustina, Irina, Naumova, Elena, Dedyukhina, Natalia

    Published in F1000 research (2022)
    “…Background: The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in…”
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    Journal Article
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  3. 3

    Consumers' behavior in conversational commerce marketing based on messenger chatbots [version 1; peer review: 2 approved with reservations] by Mehta, Reena, Verghese, Jose, Mahajan, Shriya, Barykin, Sergey, Bozhuk, Svetlana, Kozlova, Nelli, Vasilievna Kapustina, Irina, Mikhaylov, Alexey, Naumova, Elena, Dedyukhina, Natalia

    Published in F1000 research (2022)
    “…Background: The increasing penetration of smartphones and the Internet in developing countries caused the rise of e-retail. Conversational commerce is highly…”
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    Journal Article
  4. 4

    PROSPECTS FOR ARTIFICIAL INTELLIGENCE IMPLEMENTATION TO DESIGN PERSONALIZED CUSTOMER ENGAGEMENT STRATEGIES by Kishen, Ram, Upadhyay, Satyendra, Jaimon, Feba, Suresh, Sawmini, Kozlova, Nelli, Bozhuk, Svetlana, Mottaeva, Angela Bahauovna, Barykin, Sergey Yevgenievich, Matchinov, Vitaly Anatolievich

    “…The rise of e-commerce and the explosion of digital shopper data with the advent of advanced Artificial Intelligence (AI) solutions are changing the landscape…”
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    Journal Article